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Everything you Ever Wanted to Know about Quality Score

Whether you are taking 3rd grade achievement tests, the SAT, or the GMAT, it seems like you can never get away from a standardized estimate of how well you are performing. Guess what? The same is true for online marketing. Google actually rates how relevant your ads, keywords, and landing pages are by assigning you a Quality Score.
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The Psychology of Great AdWords Copy

Is your PPC copy dynamic and engaging – or is it dull, generic and failing to connect with your target audience? In order to write AdWords copy that beats the competition, you need to understand what attracts and motivates your target audience. One way to gain insight into your customer base is by A/B testing ad copy. And while A/B testing is important, it’s also a lengthy process. What if you could streamline this process by writing better ad copy in the first place? Applying marketing psychology to AdWords copywriting can help you write better copy that connects with your target audience, delivers more clicks, and drives sales.
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5 Tips for Writing Effective PPC Ad Copy

The main purpose of dedicating part of your marketing budget to paid search is to attract searchers that could potentially become customers. In other words, you want those people that are out looking to spend money to notice your ad, and click through to your website. There are many different tactics and strategies to make your ad stand out, but one of the most important aspects of constructing a quality PPC ad is to make sure you write effective, engaging, and noticeable ad copy. In fact, your ad copy may even be the most important part of your ad in delivering quality results. Pay attention to these simple ad copywriting tips, and you’ll be well on your way to converting clicks into customers.
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7 Tips for Refining Your PPC Campaign

Are you tired of running into the same problems with your PPC campaign, and looking for a little expertise to help you make your next one shine? Well, you’ve come to the right place. Here are the top 7 tips for running a PPC campaign in 2014. Each of these guidelines will help you fine-tune your paid search campaign to help you get better and quicker results.
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Tips for Conducting Successful Search Marketing Campaigns

It’s no secret that one of the best ways to capture the attention of potential consumers is to create, maintain, and manage a smart search marketing campaign. Search marketing can include paid search, search engine optimization, local search optimization, or a strategic combination of all of these marketing methods. While conducting a smart search marketing campaign should be your goal, it’s often a lot easier said than done. However, here are some tips that will help you hone in on what is really important, and strategically approach your search marketing campaign in order to get the best results.
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Daily, Weekly and Quarterly PPC Management Tips

Running a paid search campaign can either be one of the most effective ways to drive high quality traffic to your website, or can be one of the easiest ways to waste a lot of money, and waste it fast. The overall success of your paid search campaign depends on how well you manage your campaign. In other words, it’s vital to make sure you stick to a management plan in order to make sure you’re getting the most out of the money you are investing into paid search. Here is a quick rundown of what actions you should be taking in order to monitor your campaign on a daily, weekly, monthly, and quarterly basis. These action items will help you keep a keen eye on your accounts to make sure your advertising spend is paying off in the long run.
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10 PPC Continuity Tips – Alignment of Keywords, Ads, and Landing Pages

Does your company need a cost-effective means for quickly generating new business leads? Pay-per-click advertising (PPC) is one of the most cost-effective methods for demand based lead generation. The numbers don’t lie: -Even though only 6% of Google and Bing users click on a paid search result, PPC ads account for 64.6% of clicks for keyword searches that imply high commercial intent.
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How to Write Killer AdWords Ads

It takes a matter of minutes to set up an AdWords campaign, and for as little as a few dollars each day, your AdWords account will start driving qualified customers straight to your website. However, despite AdWords’ ease-of-use many businesses fail to see any results from their campaigns. In fact, only 26% of B2C and 20% of B2B businesses say that PPC campaigns, like Google AdWords, make the biggest impact on lead generation.
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How PPC Campaigns Can Enhance Your Inbound Marketing Strategy [Infographic]

Two of the most important trends that have completely changed how marketers function are Search Marketing and Inbound Marketing. But these trends don't exist completely independant of each other. How is it that paid Search Marketing, or PPC, can contribute to a more successful Inbound Marketing strategy? This infographic explores this exact question in detail.
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How Apple Uses AdWords

You may or may not be aware of this already, but iSpionage makes it possible to take a peek at your competition by giving you access to estimates advertising budgets plus a summary of the actual ad copy, keywords, and landing pages your competitors are using.
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