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How to Write and Test PPC Copy That Converts

Writing copy isn’t easy. Your job as a copy writer is to read customers’ minds and figure out which words will convince them to click through and buy what you’re selling. Like we said, it’s not easy. The good news is that writing PPC copy is easier than most other types of copywriting. Not because PPC copy itself is necessarily easy to write, but because ad campaigns provide a built in way to test your copy so you can immediately find out how well it’s performing. Instead of guessing whether or not it’s converting, you’ll know within a few days.
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How to Conduct Keyword Research for More Effective PPC Campaigns

In order to conduct more effective keyword research, you will first want to spend some time making notes about what you’re offering and figuring out what problem your product solves. We highly recommend you start by evaluating and thinking deeply about your product, or what needs your service solves before beginning your keyword research.
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5 Actions To Take Before Launching An AdWords Campaign

Google AdWords is one of the most popular ways for businesses large and small to advertise and market their products and services online, with Google generating revenues of approximately 100 million dollars per day from the service. However, did you know that there are certain actions you must take before you launch your campaign? If you fail to set up your campaign as optimally as you should, you may in fact end up benefitting Google more than your own business.
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All About AdWords Editor Version 10.2

Anyone interested in running a paid search campaign is most likely looking to solidify a quality marketing strategy. Part of implementing a good strategy is utilizing the best tools on the market to keep your campaign well organized and running smoothly. While there are many options available for paid search campaign management, the most effective platform also happens to be made by the industry leader—Google. Not only does Google provide a forum for researching and setting up your paid search campaign with their AdWords program, but they also provide a free campaign management system, Google AdWords Editor, to help you effectively optimize your PPC efforts. Google also frequently updates their software to improve user experience and efficiency.
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Planning for Pay-Per-Click Marketing

The fierce competition to make one-self stand out in the complex mesh of internet, has led experts to the development of myriad online marketing strategies and gimmicks - online advertising being a strong component of it. Pay-per-click (PPC) is an equally important form of internet advertising deployed extensively to steer traffic to your own website. What makes this strategy so relevant, and also blatantly suggested in the name itself, is of course that you pay only when someone clicks on your advertisement.
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Is PPC Your Budget Whipping Boy?

Big companies have big budgets. However, those budgets are hotly contested by every part of the organization from finance to sales to marketing to human resources to customer service. This can create a very competitive atmosphere inside the organization and management has to be very careful to avoid a zero sum budgeting attitude. Trust me, I’ve seen it happen.
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Five Minute PPC Management

You are missing out if you are not using Google Analytics data to improve your AdWords campaign results! There are dozens of reports that you can data mine – a la the NSA – in order to quickly optimize your PPC Campaigns with a few PPC management tweaks.
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10 PPC Tricks and Tactics to Try

Who cares if you’ve failed your 2013 New Year’s resolutions? You can still use the rest of the year to make your PPC advertising more profitable. There are a large number of tricks and tactics that you can use to improve your CTR, bring you more traffic, cut your costs, and improve your conversions. Here are 10 PPC tricks that we think you should try in 2013.
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Google Adwords Enhanced Campaigns Update

Google announced recently that it would be implementing several major changes to its widely used Adwords advertising program, an update it referred to collectively as “Enhanced Campaigns.” In fact, all AdWords campaigns will be automatically upgraded to enhanced campaigns starting on July 22, 2013. The general strategy behind these changes, the company said, was to make Adwords better suited for the wide variety of devices people today use to browse the internet, such as smartphones and tablets.
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Product Listing Ads and Keywords

Traditional search ads are all about keywords and Google’s Product Listing Ads (or PLAs) are all about product targets, right? Not quite. According to Google, “instead of keywords, PLAs use product targets to determine when items in your Merchant Center account appear on a search result’s page.” Now for some good news for the ye ol’ search junkies out there, PLAs are a part of search, and search is still about keywords.
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