This is a guest post by Jana Fung, Marketing Manager at MixRank.
Keyword optimization for the paid search marketer is a never-ending task. Given that there is no end in sight, you don’t have much to look forward to when performing keyword optimization. So, how do you get the most impact without getting too caught up in a strategy that may or may not help you? To start, you’ll need prioritize your tasks and take action in a routine way so you don’t waste ad spend or time when scaling and testing new keywords. With a simple plan and checklist, you can easily optimize keywords for more relevant traffic, a higher Quality Score (QS), and an overall lift in campaign performance.
Like most Search Engine Marketers, I believe one of the best places to find new keywords for an account is the Google Search Query Report (SQR). Staying informed about what people are searching for helps you know your account and understand better the search trends that pertain to it. It also helps assure you that you have all bases covered in your keyword list. This post is somewhat detailed and explores an advanced, important Adwords account management practice.
As you may have heard, Google has announced their new Enhanced Campaign in AdWords. Here are a few soundbites from Google about the change:
"Enhanced campaigns give you the ability to manage bids across devices, locations, and time of day - all from a single campaign by using bid adjustments."
Pay per click (PPC) spy tools provide a wealth of information when it comes to learning what keywords and ads your competitors are running on a consistent basis.
This can dramatically cut down the keyword research time and help you create similar ads that are already proven to work for a particular market.
For most small businesses, PPC is a must. From facilitating online sales to creating brand awareness, PPC can be the push that moves a small business from inspiration to actualization.
However, this gigantic opportunity is not without its giants. With a small business, you may be looking at a budget of a few hundred dollars a month; but for a big business, monthly budgets hover upwards of tens of thousands. With that much of a head start, how can small businesses possibly compete?
How Google Helped Buy the US Presidential Election
The 2012 US Presidential election is now upon us. President Barack Obama and Governor Mitt Romney have been formidable competitors fighting for more than a year for the awareness, support, donations, and ultimately the vote of each member of the American electorate.
The success of a SEO campaign requires time and financial commitment in order to yield the best result. The challenge is for marketers to correctly identify competitive keywords to optimize and effectively gain relevance in the search engines.
Before executing a SEO campaign, you must thoroughly research your competitors. Without research, it would be nearly impossible to identify key indicators:
Advertisers are keenly aware of the value in engaging consumers and the immeasurable growth it creates for the search marketing and pay-per-click (PPC) solutions. Identifying new keyword phrases, high search volume terms, and enhanced landing pages designs involves aesthetics and function to effectively target audiences. As these global markets expand, affiliates, business owners, and agencies/SEM consultants must find the best PPC and search marketing tools to yield a greater result.The growth of the Internet in developing countries will drive search marketing on a global scale. A study released by McKinsey & Company surveyed executives on their motivations with the online channel. 63% of participants thought the footprint of the Internet in developing countries could increase the search marketing audience by the billions.Are you developing your PPC campaigns to take advantage of this growing trend?If not, here are a few tips:Identify keywords and keywords phrases in your market niche and benchmark against your competitorsOptimize landing pages and ad word combinationsMonitor your competitors daily to quickly adapt your campaigns to remain competitiveWe provide a complete list of tutorials and insights as to how you can achieve success with your PPC campaigns: Click hereThe opportunity is yours for the taking!
To an independent PPC consultant, agency, or business development professional, competitive analysis is an important component for new business pitches or presentations. Gathering research and data specific to a prospect can be time consuming. iSpionage tools enable you to quickly gather competitive data to incorporate into work-winning presentations.
Whether you are an affiliate marketer or a small business owner, being able to understand the competitive landscape is important in uniquely differentiating your product/service online. The same principle applies in creating effective internet marketing campaigns. Our Keyword and Domain Research tool is designed to identify and target your most competitive keywords to incorporate into your online campaign, saving you valuable time and money in the process.Once you have signed up to try our software, follow these 3 steps to discover your most profitable niche:Create a ProjectEnter 1-2 KeywordsAnalyze the ResultsIt’s that simple.For the complete tutorial, click here.Guest Blogger