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How to find long tail keywords for SEO campaign using iSpionage

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Today I want to show you on how to use iSpionage to find good keywords for your SEO campaign. As you probably know, these days if you want a good at the organic side of the search result, on Google search result, you will probably have to crank out a lot of high quality and unique keywords and unique articles or content for your audience. Now iSpionage can help you out, find what the keywords or the theme that you should write.

Okay, so let’s use an example to show you how to do that. Let’s say we are in the small business loans category or business and I know my top competitor is kabbage.com. So what I want to know is what are the organic keywords that kabbage.com rank high on. So you type that website into the search bar, and you will see the default report that iSpionage is on the paid side of it. But if you click on the SEO tab, then you will be able to see all the keyword and relevant information about the organic game, essentially.

As you can see here, there are about 2,700 keywords that kabbage.com has on the first page of Google, and these our valuable keywords for them, because if they were to run this 2,700 using Google Ad Words they would have probably spent about $39,582 on monthly basis. So their SEO campaign has saved them a lot of money in getting traffic, if they were to run it using PPC campaign. Alright, now if you are an agency, this is the data you also want to show to your potential prospect or clients like, “Hey, these are your competitors, and these are the savings that they’re using that they’re getting by running this organic campaign, essentially.

Now if you scroll down you’ll be able to see a lot the other competitors within this industry essentially, but what I want to do right now is find out what keywords that works for them. So scroll down to the bottom, you’ll be able to see all of this keywords that responsible in bringing along those traffics to kabbage.com and if you just click View More you’re basically gonna brought to this tab, which is organic keywords tabs. And you can start mining the data here. So as you can see here this is probably a keyword that you want to expand to be an article. Basically “easy to get small business loans,” or “business loans without collateral” and so on.

But you can see here that these are long tail keywords because their search volume is not that many, about 10 to 30 on monthly basis. But still these are the keywords that once you rank high on will bring tons of traffic. Over time, of course. Now if you want to find keywords that has quite a few traffics that you might want to optimize or to write an article about, you just click on the Average Search Volume tab, basically any of this, if you click it will sort it out. And then you can just scroll down, and then you’ll be able to see some of this keywords might be useful for you.

Okay for example here, “small business loans for women” has 3,600 searches by month, or divided by 30 about 120 searches a day. So not bad. This is maybe something you want to write about. And if you see another variation of it, “small business grants for women” … So these two if you sprinkle out these two keywords in that article about small business loans for women, you probably gonna get … This is 120 searches a day, another 120 searches, so it’s probably 200 and 300 searches. And those are potential traffic that you can get to your site if you rank really high in this type of article, “small business loans for women,” “small business grants for women.”

So this is one of the powerful, one of the secret weapon that a lot of our users are using. They really are able to mine this type of data that you cannot get anywhere else. Now you probably know that if you go to Google, your Google Analytics these days, they will hide it under the “not provided” one. So essentially this is the answer of Google trying to hide all the organic data from you. We provide you with all this keywords that your competitors or even your site really rank high on, and you can expand on this type of keywords to write it into its own article or to sprinkle it into a blog post.

Hope that helps to understand on how to use iSpionage for your SEO campaign. If you have any questions, just email us at support@iSpionage.com.

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