Search engines are increasingly making it more difficult for all but the largest e-commerce sites to rank high. It seems Google wants to be the sole affiliate on the web and websites like Amazon and eBay make it very hard for others to even get noticed. More and more, e-commerce SEO is harder and harder as search engines gradually remove commercial sites from their results. Their own ads and shopping programs are much more noticeable in search engine results than niche organic results. Search results are now concentrated more on content than products.
What possible factor determines whether or not your e-commerce website will work for you? In the most basic sense, it is the ease with which customers find the products or services you sell online. In order to grow your business, you need to hold onto existing clients while attracting new clients by increasing sales attributed to non-branded keyword searches.
Fortunately, there is a growing number of people who consider online shopping safe and have a positive attitude about it. The opportunity and scope that e-commerce represents has increased significantly over the past few years. Companies who know what to do can definitely get ahead using e-commerce.
Below are a few ideas that can deliver e-commerce results and help your business pull ahead of the competition by updating your search and online marketing tactics.
Low Load Website
It is important to consider the content of the site and how to make the most of each user visit. Spending time thinking about the content of the site will help you maximize conversions. Try to have a website with an attractive design and layout. Also, try to keep the page load time low so as possible so the reader does not lose interest and move on before your site even opens. Clean up site clutter and organize it nicely and neatly. Spend time thinking about how to make it easy for customers to purchase products or to sign up. Remove all unnecessary steps to introduce as little friction in the purchase process as possible.
Do not forget about Google’s Panda update. E-Commerce sites are more likely to negatively impacted from it as Panda is content-centric. To avoid this, avoid using templated product descriptions. Instead, give unique descriptions to each product. If the unique content for each product is not available then at least create unique content for the category page. In this case, it would not be a good idea to index the product.
There is a lot happening on mobiles these days. Forbes claims that about 20% of shopping is done through mobile phones these days. Consider creating apps that give consumers easy access to your content. In the coming three years, a larger and larger percentage of online purchasing will be done through mobile phones.
There are eCommerce companies who are making huge profits from their social media sites. They make their site deeply social and keep their customers engaged through it. Companies go viral through social networking sites and draw referral traffic as a result. Make use of various social media sites like Google +, Twitter, Facebook, and Pinterest. The key is that you consistently interact with your audience.
Do not Forget this update either, Google has gotten stricter with the latest major updates. Know how to keep your website Penguin-friendly. You must try to focus on the clicks rather than keywords once you get the link. Use a wide variety of the links and focus on the links for the sites that manually approve them. Do not go for the links from the sites where the sole purpose is to give links. You should avoid mass link building techniques. Instead, use social media to build relationships that naturally result in links.
Guest Author Anna Dawson is an Internet marketing expert, a proud mother, and an avid writer by profession. She advocated the importance of Australia business listing and other internet marketing tactics to give more exposure to Internet marketing in Australia. Sharing her knowledge and experience through blogging is her true passion.