You can simply type in the URL of one of those competitive sites compare the domain and page authority of those sites.
The tool will list the total number of links to that site as well as the domain authority and page authority ranking. You can review this information to get an idea of how your competition is doing online.
Want to take your analysis a bit further? You can move to the “compare link metrics” tab and enter more than one URL.
What about author authority? The next thing on the horizon is page rank based on the authority or rank of the author. An author can build authority by posting high quality content in a number of different places online. Articles, guest blog posts, and regular posts on your site are a good strategy for building authority. The top online writers have a higher authority, and therefore a higher ranking as authors, than someone in your marketing department.
Does this mean that authority is out of your reach? Nope. An author on your team may never achieve the level of one of the elite online writers, but the effort may help your company outpace your competition. Your competitive strategy should include developing authority for your organization and your team.
A Winning Strategy
SEO is not an exact science. Instead it’s a combination of actions and strategies designed to get your page noticed by your target audience. Regular review of your competitor’s sites helps you stay ahead of the game. Here are a few practical things you can do to use competitive analysis to increase your page rank:
– Take careful notice of the type and quality of content the competition is offering. Make sure your content is more controversial, useful, or engaging than the competition.
– Look at the keywords and phrases the competition is using. Does your site have room for improvement?
– Build your author rank by implementing a strategy of guest posts, articles, and other quality content on pages other than your own.
Competitive analysis is a powerful tool for increasing your SEO. Check competitive sites regularly and make sure you’re always one step ahead!
This article was provided by Ty Baisden and his marketing team at www.msimail.net. Ty is a SEO and marketing guru with more than 15 years of search engine optimization, web development and marketing experience. He has helped build MSI into a top SEO company. Ty on Google+