Lots of people are spending money on Google and Facebook ads, but not everyone knows how to squeeze the maximum profit out of their campaigns.
Let me give you an example.
I started working with a small eCommerce company a couple months ago that advertises with Facebook and Google ads. They were managing their campaigns themselves but then hired me to see if I could help them get a better return.
No matter how engaging and informative your content is, it’s only worthwhile if people actually see it. Many bloggers and business owners focus on creating great content, but they don’t spend as much time on the amplification process.
In today’s busy online world, it’s not enough to just create great content—you also have to develop an effective amplification strategy to ensure that this content reaches your audience.
The power of Landing Page Intelligence from iSpionage
Today we're going to talk about how to use iSpionage's landing page intelligence to get insights for how to improve conversion rates for your own PPC campaigns.
Today, I wanted to show you on how to use iSpionage to help you write a better ad copy, and the second one is to find out what keywords that are best associated with those ad copy. To better illustrate this tutorial, I wanted to use a couple of examples, and we'll wrap it up.
Today I'm going to share with you how to find profitable keywords faster by using iSpionage competitive keyword research.
Today I want to show you on how to use iSpionage to find good keywords for your SEO campaign. As you probably know, these days if you want a good at the organic side of the search result, on Google search result, you will probably have to crank out a lot of high quality and unique keywords and unique articles or content for your audience. Now iSpionage can help you out, find what the keywords or the theme that you should write.
In this day and age every business owners know that having a digital footprint is a pre-requisite to growing their business.
So when you hear the phrase “digital footprint", what comes to mind?
If you’ve been in the digital marketing space for a while, you’ve probably heard a lot of talk about conversion rate optimization (CRO).
But the question is, do you get better results from CRO or traffic optimization?
So…is popular opinion right? Should you focus on conversion rate optimization over tweaking your pay-per-click campaigns?
Sure, if you can do both, go for it. But if you’re anything like the average marketer, time and money are limited, so if you can only pick one, which should you choose?
What makes Google love your website, and why does it matter in the first place?
Most people only click the first 1-3 organic results with much fewer searchers clicking 4th to 10th and almost nobody going to the second page.
Over the past 2 years, we’ve audited more than 2,000 AdWords accounts at Disruptive Advertising.
We’ve looked at over $320 million in ad spend, 90 billion impressions, 500 million clicks, and more than 26 million keywords in hundreds of industries across the world.
Amongst all that data, we’ve made some important discoveries.