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How to Identify Your Top AdWords Competitors and What to do Next
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”
39 Ways to Know You Earn a Living from PPC Marketing [Infographic]
We put together a list of 39 ways to know you earn a living from PPC marketing with the help of several generous PPC experts (all listed at the bottom of the infographic).
We had a lot of fun putting this list together and hope you have just as much fun reading it.
5 Brands to Follow (and Study) on Instagram
There was a point in time when to be accepted onto Facebook’s social network you needed to have an active college email address. As you can imagine, there weren't 1.19 billion monthly active users, which is the amount of users Facebook surpassed last quarter, but it made Facebook a special experience for college students.
3 Valuable PPC Advertising Lessons You Can Learn from Uber
Here at iSpionage we like to study campaigns from advertisers who spend a significant amount on PPC advertising and appear to be doing a good job managing their campaigns.
One such advertiser is Uber, the now famous taxi reservation and ridesharing app.
From what we can tell, Uber is spending as much as $500,000 to $1,000,000 per month on PPC ads, although we have to provide a disclaimer that those numbers are based on estimates since AdWords is a bidding system which means it’s impossible to know exactly how much Uber is spending unless you log into their account and look for yourself, something we obviously can’t do.
8 Sure-Fire Ways to Beat Out Your Top PPC Competitors [Webinar]
We're excited to announce a webinar we're doing with PPC Hero on Thursday of this week titled 8 Sure-Fire Ways to Beat Out Your Top PPC Competitors.
The webinar will feature Jamie Smith, iSpionage's VP of Growth, and Cassie Oumedian, Senior Digital Specialist at Hannapin Marketing.
The webinar will cover expert tips such as:
4 Reasons Why You Should Be Monitoring Competitor PPC Landing Pages
Here at iSpionage we recently released a new product—Campaign Monitor—that makes it easier to manage and monitor Enterprise-level PPC campaigns.
More specifically, it saves screenshots of competitor landing page (among other things) and sends daily alerts whenever competitors add new ad copy, keywords, and landing pages.
We think it’s pretty slick, especially when it comes to saving screenshots of your competitors’ PPC pages.
7 Deadly Web Design Sins Webinar with KISSmetrics
Tomorrow, at 10:00 a.m. PST, Joe Putnam from our marketing team will be doing a webinar with KISSmetrics on 7 Deadly Web Design Sins You Might be Making.
In the webinar, Joe will present seven of the biggest web design mistakes businesses make and how to fix them.
5 Key Lessons from Running a Search Marketing Agency for 5 Years
Have you ever noticed in sports, when a player is in a “contract year,” meaning he'll be a free agent on the open market for the following season, they tend to perform extremely well or crumble under the pressure?
The reason is because the athlete knows that his or her performance will dictate their value on the open market and how much their next contract will be worth.
How a Search Marketing Agency Went from $0 to $2,500,000 in Revenue in One Year [Interview]
We recently met with Johnathan Dane to discuss his experience co-founding a PPC agency that went from $0 to $2,500,000 in revenue in a single year. Since that time, he's gone on to found KlientBoost, a Costa Mesa, CA, based PPC advertising agency.
Since a lot of our readers own search marketing agencies or would someday like to start one, we decided this was a story we couldn't pass up.
What to Look for When Hiring a Search Marketing Agency
Hiring a reliable, reputable search marketing agency is about more than just finding "someone who knows SEO."
It’s about working with a company that’s not only up-to-date on the changes in technology and search algorithms, but knows how to apply that technology and how those changes affect your business.
