One question that we get quite often from our agency clients is this:
How can I increase my close rate using iSpionage competitive intelligence data.
To answer the question above, we conducted a survey to our business users on behalf of our agency clients. We asked the following open ended question: “What is your biggest business challenge?”
Here are the main responses we received, ranked in order:
There’s a super common misconception when it comes to competitive intelligence.
We're not really sure that 99% of people actually get this wrong, but we can confirm, based on our 7 years of experience in the competitive intelligence space, that the percentage is really, really high.
You see, most people make the mistake of thinking that the goal of competitive intelligence is to copy their competitors, which couldn’t be further from the truth.
The name "Dynamic Number Insertion" sounds intimating.
When I was first pitched this type of trackable number, my initial thought was to instantly hand the project off to my developer.
But I’m happy I decided to implement the entire process myself because it helped me realize how much of a game changer this phone tracking technology will be for my PPC clients.
We're going to start by telling you something that you already know. Then, we're going to expand the concept to help you understand the importance of competitive intelligence in a way you’ve never thought about it before.
Are you ready?
Competitive intelligence matters more now than ever in the digital marketplace we all find ourselves in.
Do you know why?
A sound business strategy starts with understanding three key things:
So which one is the most important?
To be honest, they’re all very important, but here at iSpionage we wouldn’t say they’re all equally important.
You see, if you don’t understand your customers, your business isn’t going to do very well.
Whether you're a small business owner or the CMO of a multi-million dollar company, the advertising mediums you choose can make or break your year and your career.
And there are so many advertising platforms available these days, you have to keep in mind that every sales rep you meet will tell you that the advertising platform they're selling is the key to spending less and making more.
Samsung is a troll.
At least, as far as Apple's concerned.
They troll Apple's product launches. They troll them on Twitter. In their commercials. They even use Google AdWords to troll their biggest nemesis.
Have you seen this?
AdWords experts talk a lot about Quality Score and how important it is for getting better results, but we realized that not everyone understands how AdWords Quality Score system works and why it matters for your AdWords campaigns.
This post provides a detailed explanation about how Google's Quality Score rating system works along with some tips on how you can improve your scores.
AdWords has a few dirty little secrets they don't want you to know about.
The first is that their "Quality Score" is weighted to provide more clicks for ads with the highest click through rate (CTR). Why? Because they make money every time someone clicks your ad.
The second is that the advice AdWords and its reps give isn't always in your best interest. In fact, more often than not, it mostly helps Google to make more money by getting you to bid on more keywords or by increasing your budget (although you can get some really good advice from AdWords reps from time to time).
Ad extensions are one of the most underutilized Google AdWords features. For some, it's an extremely useful tool to drive more traffic to your website, but for many others, it's underutilized or simply ignored.
For local businesses competing in the paid search space, this should never be the case. AdWords Extensions, when used correctly, allow you to take up more real estate in the SERPs. This is done with the addition of extra information pertaining to your business such as contact info, product info, reviews, and more.