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What Are Your Marketing Goals for 2016?

We're curious to know what your marketing goals are for 2016. Our goal is for 2016 to be our best year yet, so we've been carefully outlining our plan for the upcoming year. We've also updated our product by releasing an entirely new UI and User Journey Reports, a completely unique feature that no other competitive intelligence tool offers. As you can see in the screenshot below, the User Journey Report shows keywords, ads, and landing pages side by side so you can see exactly how your competitors are converting their traffic.
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Transactional Email Best Practices: How to Get More Out of Your Emails in 2016

Transactional emails are messages sent automatically in response to defined subscriber actions, such as order confirmation emails sent right after an online purchase. Most companies use transactional emails only to send basic information, but there are ways to get more out of these types of emails, which is a good idea since the open rates hover around 100%. Here are examples of the types of emails sent automatically to subscribers and customers, i.e. the types of emails you can optimize to get better results:
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Local SEO Checklist: The Small Business Owner’s Guide to Better Organic Search Rankings

Search Engine Optimization (SEO) can be an overwhelming topic for any business owner. After all, you’re busy running your business—something you know best—and don't have much time to learn an entirely new marketing technique. However, even though it sounds scary, basic SEO strategies are a MUST if you’re going to have any chance of showing up on local search engine results pages (SERPs) when potential customers search for your business, and it's especially important if your business is in a larger, more competitive city. The good news? The tips I’m about to share are totally things you can do and can learn by reading this post and taking the time to implement these local SEO strategies.
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The Good, the Bad, and the Ugly: PPC Lessons Learned from Black Friday/Cyber Monday

  Google Adwords sits on the middle to the bottom of the funnel for most marketing campaigns. Normally, prospects go to the Google search bar and type in a search term because they have a problem they want to solve. Therefore, if your product solves that problem, you’ll have a good chance of converting the traffic. It also means that the most converting keywords usually connect to a finite set of terms since there are only so many people searching for your product or service each month. But there are a few occasions where people are willing to hand their credit card over to you even though their search terms are not directly related to your product. Black Friday and Cyber Monday are two of those times.
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True Colors: What Your Brand Colors Say about Your Business [Infographic]

Not everyone realizes it, but the colors you choose have a big impact on your brand and how it's perceived by potential customers. Some colors help your brand to come off as more aggressive, others make your brand feel more safe, and still other colors make your brand appear more creative or more luxurious. There's no hard and fast rule, but it's well known that different colors evoke different emotions which is one reason why businesses end up choosing one color over another.
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The Anatomy of a Perfect Blog Post [Infographic]

We get contacted a lot by people wanting to write guest posts for the iSpionage blog. And when they do, it's important to share with them what types of posts and writing style we expect from our guest contributors. To solve that problem, we've created this infographic titled The Anatomy of a Perfect Blog Post. It shares what we expect from guest posts written for the iSpionage blog, in addition to some other tips we've learned along the way for writing and publishing successful blog posts. We hope you learn something from the infographic and appreciate your sharing it if you do.
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A Look at Uber’s Landing Page Testing from 2015

Here at iSpionage, we've built some unique features that make it easy for companies and advertisers to keep a close eye on their competition. One of those features is landing page surveillance technology that monitors competitor landing pages and emails and saves screenshots whenever changes are made. It's a great way to know what your competition is up to and to get landing page ideas for your own campaigns. To give you an idea of what this looks like, we're sharing a sampling of landing page changes Uber's made so far in 2015 that we discovered with our landing page surveillance technology. It's not a complete list of every single change they made or tested, but it will give you an idea about what headlines and styles they've experimented with.
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How to Land More PPC Clients with iSpionage Competitor Reports

The name of the game for PPC agencies is leads. Everyone's fighting to get more leads because more leads means more customers and more customers means more revenue. But landing clients is another important part of the equation because the higher your close rate, the fewer leads you need to make more money. The good news is that iSpionage has a feature that PPC agencies (and consultants) can use to land more clients. Let's talk about that now.
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