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What to Look for When Hiring a Search Marketing Agency

Hiring a reliable, reputable search marketing agency is about more than just finding "someone who knows SEO." It’s about working with a company that’s not only up-to-date on the changes in technology and search algorithms, but knows how to apply that technology and how those changes affect your business.
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The Beginner’s Guide to Setting Up a Facebook Retargeting Campaign

If you're active on Facebook and have recently browsed through the newsfeed, you're definitely familiar with Facebook retargeting but might not even be aware of it! Marketers are currently reaching users in a strategic fashion by using Facebook to retarget visitors who've been to their site. The result is a low cost per acquisition and a high ROI for businesses. Let's walk through a scenario of this native form of advertising to give you a better idea about how it works.
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Google Call Tracking Interview with Anthony Nichols from Ethology

Anthony Nichols is a paid media analyst for Ethology and works directly with both client and account teams on all items related to paid search, display media, and retargeting. He has four years experience working with national brands like AAA, Culligan, and American Signature Inc. When Google call tracking first came out, Ethology was selected as a beta tester which means they've been using it for several months now. We decided to talk with Anthony about their experience to learn more about the lessons they've learned.
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How to Capture More Conversions with an Irresistible Value Proposition

Your value proposition is probably one of the most important pieces in the conversion puzzle. If you don’t believe me, think about it this way… Online shoppers have literally thousands of websites they can choose from when shopping online. It can become difficult for them to decide where to make a purchase. They’re often looking for that definitive reason why they should choose you over the competition.
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The Secret to Truly Accurate Keyword Research for Search Marketing Campaigns

Let’s be honest here…it’s an essential pain in the butt. I’m talking about keyword research. If you’re doing search engine marketing, you can’t gloss over it. Those keywords form the foundation of your PPC and SEO campaigns. Pick the wrong keywords, and you’re not gonna have much success. There are plenty of keyword research tools a search engine marketer can choose from. There’s the free Google Keyword Planner that’s included in the AdWords interface.
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How to Choose the Right PPC Payment Model for Your Business

Whether you’re just starting to consider driving traffic using pay-per-click or you’ve been involved in PPC for several years but still want to save money, taking a closer look at the payment models available can help you decide which works best for your specific needs. Every payment model has its own pros and cons, and knowing the differences can help you figure out how to plan your budget and plan your success accordingly.
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