Have you ever noticed in sports, when a player is in a “contract year,” meaning he'll be a free agent on the open market for the following season, they tend to perform extremely well or crumble under the pressure?
The reason is because the athlete knows that his or her performance will dictate their value on the open market and how much their next contract will be worth.
We recently met with Johnathan Dane to discuss his experience co-founding a PPC agency that went from $0 to $2,500,000 in revenue in a single year. Since that time, he's gone on to found KlientBoost, a Costa Mesa, CA, based PPC advertising agency.
Since a lot of our readers own search marketing agencies or would someday like to start one, we decided this was a story we couldn't pass up.
Hiring a reliable, reputable search marketing agency is about more than just finding "someone who knows SEO."
It’s about working with a company that’s not only up-to-date on the changes in technology and search algorithms, but knows how to apply that technology and how those changes affect your business.
Gene Morris, the owner of C12 Recovery Drink, recently decided to give PPC advertising a try to see if he could use it to grow his business. He also signed up for iSpionage to see what he could learn from competitors in order to improve his campaign.
If you're active on Facebook and have recently browsed through the newsfeed, you're definitely familiar with Facebook retargeting but might not even be aware of it!
Marketers are currently reaching users in a strategic fashion by using Facebook to retarget visitors who've been to their site. The result is a low cost per acquisition and a high ROI for businesses. Let's walk through a scenario of this native form of advertising to give you a better idea about how it works.
Anthony Nichols is a paid media analyst for Ethology and works directly with both client and account teams on all items related to paid search, display media, and retargeting. He has four years experience working with national brands like AAA, Culligan, and American Signature Inc.
When Google call tracking first came out, Ethology was selected as a beta tester which means they've been using it for several months now. We decided to talk with Anthony about their experience to learn more about the lessons they've learned.
Your value proposition is probably one of the most important pieces in the conversion puzzle.
If you don’t believe me, think about it this way…
Online shoppers have literally thousands of websites they can choose from when shopping online. It can become difficult for them to decide where to make a purchase. They’re often looking for that definitive reason why they should choose you over the competition.
You may think your PPC ad copy has to do all the heavy lifting. After all, it needs to stand out from among competing ads, grab the prospect’s attention, and get that coveted click. That’s an awful lot of work for a few simple lines of text!
Let’s be honest here…it’s an essential pain in the butt.
I’m talking about keyword research.
If you’re doing search engine marketing, you can’t gloss over it. Those keywords form the foundation of your PPC and SEO campaigns. Pick the wrong keywords, and you’re not gonna have much success.
There are plenty of keyword research tools a search engine marketer can choose from. There’s the free Google Keyword Planner that’s included in the AdWords interface.
We’re pleased to announce that on Thursday, December 4, we’ll be doing a webinar on competitive PPC intelligence with the great folks over at KISSmetrics.
In the webinar, Jamie Smith, our VP of Growth, will discuss how, with the right tools and a simple process, competitive PPC monitoring gives you a nearly unfair advantage over your competition.