If you have recently started with ethical SEO, then you might be expecting results to appear right away. However, it is good to note that search engine optimization takes some time – especially for startups and new businesses – and you will not get that page one ranking overnight.
A major SEO project can take 6 to 12 months to show substantial results, and these are due to a variety of factors. In fact, some experts believe that long term SEO can take as long as two years to pull off.
Kick starting your SEO campaign would therefore include site analysis, creative planning, development and outlining your overall online marketing strategy. Of course, you also have to factor in the time required for search engines do their thing and rank your site.
I can tell you from experience that anything you post on the internet or upload on your website goes live immediately, but it will not make SEO happen right away. In today’s post we are going to cover what every start-up needs to know about SEO.
What If I Put a Lot of Content on My Site?
You may want to bombard your website or blog with great content all at once. However, doing so won’t do much good to your website. Do you know why? Because it’s impossible for search engines to index all your content at the same time, so you can never be too sure if your content will be picked up by Google and indexed right away.
Therefore, it’s a good idea to follow a schedule when it comes to uploading fresh content. For instance, uploading a new blog once or twice a week would be better than uploading 2-3 blog posts in one go.
SEO Is More than Backlinking
Going by Google’s guidelines and algorithm updates, it’s obvious that building backlinks blindly can cause more harm than good.
To rank your site, search engines especially the big daddy of them all, take factors like content, user experience, social shares, domain name, meta tags, bounce rate, and site relevancy, etc, into account.
Making sure your site meets all these standards takes a lot of time and effort. For instance, let’s say your target keyword is ‘iphone app development’ and your website has only a single page with very limited content dedicated to ‘iphone apps’, you may not rank very high on site relevancy and on-page SEO.
Again, having said that, whatever content you do upload should not be keyword-stuffed but should make sense and help you get natural social shares, for search engines to see your site as credible.
So, if you concentrate on Backlinks without paying attention to your site’s overall quality and the use experience it offers, your SEO strategy may actually backfire!
How Old Is Your Website?
You should also consider the age of your website. A new site has not established much trust in comparison to older ones, so you may need to get some social mentions and shares to get your site indexed. You will also need to apply the abovementioned tactics (on-page factors, meta tags, site contents, etc) for Google to find and index your content easily.
Opening a Google Webmaster Tools account, verifying your site and using the fetch tool can also help a new site get crawled by Google bots faster.
What Is Your Target Niche?
If your target niche is very popular and has plenty of competition, then search engines will be ranking plenty of sites and pages that target that same niche. This would take you longer to be noticed by Google or Bing.
To help facilitate the movement of your SEO, you will need more fresh content, links, and pages allowing you to gain ground. If you want something faster, you may also want to target those key phrases, which have plenty of searches but little competition.
Are You Using Social Media?
If you do not have any social media activity (through Facebook, Twitter and G+), then this may also affect the SEO speed of your website.
One of the most crucial lessons that I have learnt by studying Google’s algorithm updates is that Social media plays a huge role in your website rank in the digital space. If you have not been using social media yet, then you may want to create a profile for Facebook, Twitter and G+.
Google+ is emerging as a strong influencer as far as SEO is concerned. For, one claiming your online content by linking it to your G+ author profile has become extremely important in terms of establishing your content’s credibility.
According to several experts, having highly rated and influential authors share you content on G+ can also give your website’s SEO a tremendous boost.
Then of course, G+ shares are seen as important social signals, even more so when Google displays personalized results.
Implementing Too Much SEO
You also have to understand that there is such a thing as too much SEO. It is important to do things naturally, because doing too much SEO can be seen by search engines as a way to manipulate visibility, which can lower your SEO rankings and make the process even longer.
Indeed SEO results take time, even more so when you are a new entrant in the world of Internet marketing. For new businesses and start-ups it’s therefore important to be patient, and focus on diverse traffic building methods, instead of working towards increasing their backlink count only.
Emma-Julie Fox writes blogs on SEO and social media marketing for Pitstop Media Inc, a Vancouver company that provides corporate SEO services to businesses across North America.