We all know the importance of search traffic is. They are by far is the most converting traffic source you can get. Google dominates the search world, followed by Yahoo and Bing.
With that in mind, I digged into iSpionage data to find the sites that get tons of organic traffic from the big 3 search engines and accept advertisements.
I wanted to know this because it indirectly targets search traffic, and thus, it indirectly targets some of the most converting web traffic!
Here are my findings:
About.com has high monthly SEO Traffic Value currently of $112M, with 503,809 first page organic keywords in Google, and 375,268 in Yahoo and Bing – and they also spend BIG money on PPC advertising too. We estimate that they spend over $3M dollars on Google Adwords for 1.59 Million keywords every month.
With that amount of search traffic, it’s almost like they are another search engine!
What is About.com is all about? It’s about anything under the sun it seems. When you go to their site they have articles on most topics.
Here’s what’s interesting to me: If they already have tons of organic traffic and yet still spend heavily with Google Adwords, they must make much more money from the ads on their articles. That means, people do click away from their pages, and that traffic could be yours!
That’s another take away: If you sell software that needs to be downloaded and installed into your customer’s local machine, you may want to consider CNet to host the download part for you.
CNET is part of CBS Interactive, and you can learn more about their advertising options here.
One approach would be to write a genuine how-to article to contribute into their massive content base. It seems their editors work hard to ward off spam so make sure any article you submit delivers true value. Unfortunately, articles do not deliver backlinks though.
Nevertheless it has a massive traffic. According to techcrunch, they have 20 Million monthly visitors.
One perk of this site is that you can target it using your Google Adwords account. They are part of Google Display Network.
So…there you are.
Five examples of sites that accept advertising that have huge amounts of search traffic. And if you want to indirectly target search traffic, you may want to consider promoting your business on sites that receive tons of search traffic.
Leon’s background includes years of experience with search engine marketing, competitive intelligence, SEO, start-ups, e-commerce, and enterprise software architecture & development. Leon focuses his energy on product and business development, and leadership and management at iSpionage. In his free time, Leon enjoys spending time with his family and playing basketball, volleyball, and tennis.