AdWords 101

The Essence of AdWords in 876 Words [Infographic]

This infographic explains the most important principles that separate average AdWords campaigns from incredibly successful ones.

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How to Create an Effective Negative Keyword List for AdWords

If you’re managing an AdWords PPC campaign, you need to be familiar with negative keywords and the benefit they provide. So what exactly are they?

Negative keywords are keywords you add to a campaign in order to exclude those words from the campaign. Here’s how it works…

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Should You Bid on Your Own Brand Terms in AdWords?

This is a question that comes up a lot with new AdWords managers or business owners who are doing PPC for the first time. “Should I bid on my own brand terms in AdWords?”

The rationale for not bidding on your own brand terms goes something like this: Most companies already rank #1 in Google for their own brand. With that in mind, should they “waste” any of their precious ad budget on brand terms they already rank #1 for? The answer is yes, and this post explains why.

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How to Use the Search Terms Report to Lower Cost Per Acquisition

The AdWords Search Terms Report helps you to find which keywords are converting and which are not. It also helps with finding negative keywords to add to your campaigns.

Read this post to learn how you can use the AdWords Search Terms Report to lower your cost per acquisition.

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PPC Moneyball Style: How to Get a Bigger Return with a Small Budget

Here’s the challenge: You’re faced with managing a relatively small PPC budget in Google AdWords. It’s no easy task since you want to ensure visibility on competitive keywords while trying not to exhaust your click budget too quickly.

So how do you make sure you maximize every penny on quality clicks and avoid waste? Follow the tips in this post, and you’ll be in good shape. And hopefully you’ll be on the way to increasing that click budget because your campaign ROI has been so successful!

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