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How to Calibrate Your Spying Tool for Better Accuracy

  Using competitive intelligence technology for keyword research, competitor analysis, and daily monitoring is a huge time saver because manually attempting to evaluate competitors, monitor keywords, and keep up with ads can be very time consuming. Competitive PPC intelligence tools save you time, but sometimes they leave you wondering, "How accurate is the data?"
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How to Determine Your Competitors’ Keyword Effectiveness

One of the most important factors in search marketing is selecting the correct keywords. Usually you start by using a keyword research tool or Google Adwords Keyword Planner to build keyword lists. The most logical keywords to use describe your product or service. After you develop a thorough keyword list, typically you group these keywords into ad groups, write your ads, set your bids, and go live to start gathering data. Once you have a minimum of 10 to 1000 clicks on a keyword (depending on what you consider statistically significant), you try to see which ones perform well and which keywords you should eliminate immediately before wasting too much PPC budget.
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New AdWords Feature: Increase Keyword Profit with FREE Call Conversion Tracking

With mobile usage growing in popularity, more and more conversions happen over the phone versus online.  A quiet announcement last week by Google to offer FREE website call conversion tracking is something all PPC managers and agencies should utilize.  This post will explain why this is important and how to set it up to drive more keyword profit. 
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NEW Feature: Advanced Keyword and Ads Drill Down for Quicker Insights

iSpionage is excited to announce the ability to look into your Competitor's top keywords and analyze the ads they are using for Google or BING paid search. This new feature helps iSpionage users quickly see which Ads Competitors are testing for each keyword right form the summary page.  You can also use the "Ads" tab to see how they are grouping keywords associated with each Ad.  In this example with Amazon.com, we are analyzing the keywords they are using with a high (KEI) Keyword Effectiveness Index.
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What You Can Learn about PPC Advertising from a For-Profit University Spending $60,000,000+ Per Year

There’s been controversy recently surrounding for-profit universities related to how much they spend on marketing, how much federal funding they receive, and the value of the degrees they hand out. An article from The Center for Investigative Reporting revealed that, over the last three years, 23.5% of The University of Phoenix’s revenue was spent on marketing and recruiting (for a total of $3 billion) while the university made a profit of $1.2 billion. CIR also found that a large amount of federal funding was used to pay for University of Phoenix classes, including the following:
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7 Google Chrome Extensions Every Digital Marketer Should be Using

If you're looking for tools that will help you become more effective as an internet marketer, you've come to the right place. This post covers seven Google Chrome extensions that will make you more effective and efficient in your marketing. #1: PicMonkey First, we'll take a look at PicMonkey, an in-browser photo-editing software that makes it easy to crop, edit, and customize photos. To help us fully understand it, we're going to use a sample project.
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Two Easy A/B Tests Every Business Should Run

A/B tests are a great way for businesses to squeeze more profits from their site. Small tweaks here and there can improve the customer experience and optimize messaging in a way that has a big impact. This post covers two easy A/B tests every business should run, and both are perfect for beginners and veterans alike.
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6 of the Best Keyword Research Tools

The first step in creating successful paid search campaign involves long hours doing competitor and detailed keyword research. In fact, nailing down the right keywords to use in your ad copy for paid search campaigns can often make or break how well your ad will perform. Since keyword research is so vital, it’s important to make sure you have the right tools in order to help select the right keywords, understand what keywords your competitors are using, and ultimately, select the right keywords for your campaign.
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