The iSpionage keyword research tool has two distinct features: “Relevant keywords” generator – to generate keywords that are relevant to your existing keywords Competitors’ keywords finder – to let you know which keywords your competitors are using. I wrote this tutorial in order to help you understand how to best utilize each of these tools.
First of all let’s look at the normal approach affiliates use to find a niche: Find a potential offer to promote Do market research for the product (basic keyword research, competitive analysis, etc) Start a direct linking PPC campaign If profitable, create your own landing page, and crank up the campaign.
Perry Marshall, Internet Marketing and Google AdWords expert, includes a chapter in his book The Definitive Guide to Google AdWords (a must-read for any PPC campaign manager), about the keyword finessing technique he calls “Peel and Stick.” This methodology is a great way to narrow your keywords down to individual, high-performing ad groups and improve your overall performance.
Over the Thanksgiving break I had a chance to re-read some of my classic Google Adwords materials. I thought I share a few interesting points, as writing them actually refreshes my mind. Perry Marshall, a leading internet marketing expert put together a must-read book for anyone running a Google AdWords PPC campaign. The Definitive Guide to Google AdWords lives up to its name and is one of the most useful references for internet marketers looking to improve their AdWords conversions.
As the global economy enters a period of uncertainty, many PPC advertisers are keeping a close eye on the profit margins of their advertising campaigns. It's no secret that the advertising budget is one of the first things businesses cut during economic instability. So, is it ad slashing time, yet? Hardly.
We've been working hard for the past 2 months to add features based on users feedback: First,we've integrated Google data to our report so that now you can see the average Cost per click, and click per day for your keywords. This will give you a sense of the important keywords that you may want to focus more compared to the others.
I had a good chat with Mel today. Mel is an influential figure in my area.. he's the founder and owner of the closest convinience store from my office a.k.a my morning coffee, afternoon snack and evening ice cream provider... better not mess with him, or else you'll walk an extra half a mile to get them... one way (that's just too much of my calories to burn!)
Alright guys... As I told the pre-release people in my email, we ran a brief interview with Paul Custer, a PPC expert with RevUpNet. You can hear how his advice actually changed how I run PPC campaign management. So please go ahead and check it out below! By the way, if you like this video, we're recording a follow-up interview with Paul this afternoon. However, we're only making the follow-up content available to iSpionage users.
I recently left a large company where I wrote Marketing Requirement Documents (MRDs) in Marketeeze. As I'm sure you know, Marketeeze is a language invented by a marketer's cabal to give engineers one more problem to figure out. The reason I'm joking about this (but not really) is because the next part is a bit embarrassing… I want to share what I've learned in my years of running PPC programs… in conversational English. Though it sounds silly, it's an effort to type stuff up without using phrases like gap-analysis, long-tail keywords and 'holistically looking at our analytic dashboards to extrapolate a psychographic micro-strategy.' I wish as was making this up.
Ok, here we go… iSpionage's first blog post! For starters – Thanks for joining us on our surreal SEM trip. We started this to get a feel for search marketing behavior and usage in Google AdWords, Yahoo! Search Marketing & Microsoft adCenter – and that was it. It didn't take long for us to realize that our view was myopic and that the people working on PPC are heavily involved in all areas of internet marketing.