Do you know exactly what problem your customer is looking to solve? The human body requires sleep. The National Heart, Lung, and Blood Institute recommends that adults get 7-8 hours of sleep per night. If the body isn't getting that, why might people be losing sleep?
Not every company is Coca-Cola, McDonalds, or Walmart with billions of dollars set aside each year for marketing. And, since money doesn’t grow on trees, it’s important for every company to determine exactly what it is they want to accomplish with marketing, and find a budget that works with their goals. This article will present a few ideas to help you set both marketing goals and a budget that falls in line with your goals.
Many Internet Marketers make the mistake of showing their PPC Adwords campaigns in both search and display ad networks without knowing what they are doing. If not done properly, this can cause severe damage to your ad campaign performance. These two networks are extremely different and should be separated into unique campaigns for best results. It’s very challenging to access the performance of these networks without segmenting them and setting different goals.
Sometimes trying to place a social media ad can feel more like trying to rearrange the deck chairs on the Titanic. The ever-present question for Facebook ads is whether it’s better for your budget to buy an ad based on CPCs or to buy one based on CPMs. The answer: it’s A-OK to do either … depending on what your business is.
You’ve done everything you could. Your bids are competitive and your ads are laser targeted. You’ve also done A/B (Always Be) Testing and ensured your landing page gets the highest ROI. But then you realize that nothing has changed and you’ve seen no improvements since you began the campaign. While you’re staying put, your competitors are constantly seeking for ways to enhance their relationships with the clients through Google ads.
The start of any successful search marketing campaign begins with solid research. That research includes identifying the best search terms for your website, implementing the right analytics tools, learning about your target market, and most importantly, compiling initial competitive analysis data. Competitive analysis data will tell you exactly which companies are leading in your industry, why they are leading, and how they have managed to steal the spotlight. Gathering this competitive analysis information is vital if you want to construct your campaign in a way that both generates proven results, and differentiates your website from others.
With PPC marketing getting more expensive by the minute, focusing on the important aspects of a campaign and identifying problems that need fixing has become imperative. Running PPC competitive intelligence reports as often as possible is essential to develop a well-rounded and profitable PPC strategy. From optimizing the testing process, improving bidding and pricing strategies to finding new keywords and placements, this report is a treasure house of data. Knowing your competition, especially when taking on new ones is critical because you are not only better equipped, but also well prepared to take them on. A PPC competitive intelligence report simplifies things and makes this process quite easy.
When website owners explore their website analytics, they tend to focus on one main conversion: how many sales came directly from all the visits to their webpages. Typically, that percentage sounds fairly low – perhaps one in 100 visitors will actually convert to cash. However, this is only one type of conversion that happens on sites. There are many other “micro” conversions that hold just as much weight as the “macro” conversion that usually takes center stage during discussions of a website’s performance.
You’ve heard the old adage “two heads are better than one,” and it’s true. That’s why the majority marketing departments work in partnerships or teams. Each individual on the team brings a unique perspective, a separate set of talents, and expertise that one person just doesn’t posses alone. So, if two heads are better than one, then what can be said about hundreds or thousands of heads vs. one?
Technology is supposed to make life easier, but when it comes to advertising, dominating a pay per click (PPC) campaign can be maddening. There are best practices, and there are also common mistakes. One of the biggest is trying a DIY approach when you don’t have anybody on board with PPC experience. However, there are also other, subtler faux pas that can kill a campaign before it even gets fully off the ground.