Most search engine marketers (and Google for sure) would probably agree that the Golden Rule of online marketing is this: make sure your website/landing page appeals to, and engages, your target audience. In fact, the aim of every action you take on your website, whether it be design, website copy, keyword targeting, or blog post production, should be to help your targeted consumers easily find exactly what it is that they are searching for on your site.
Points to Note & Best Practices for PLAs With Google’s announcement that legacy feeds will be migrated to the new type of AdWords campaign, Google Shopping by late August 2014, it's time for you to rethink your online advertising strategy. Managing High CPCs Online shoppers are favoring PLAs over traditional text ads because a) these are more engaging and b) with the latest update, creating campaigns has become faster and simpler than ever before. In 2013, one in five paid shopping clicks was a Product Listing Ad (PLA). The launch of the new Google Shopping tool triggered a dramatic rise in CPC. While text ad CPC increased by 21% during 2013, PLA CPC grew substantially (141%). CPCStrategy has released the results of a study comparing Google PLA performance and Google Shopping Campaign performance over a three-week period prior to and following the campaign type switch.
Nowhere on the web is the paradox of choice more evident than in shopping carts. Entrepreneurs and businesses are bombarded with a bounty of options on what shopping cart software is right for their business. With so many choices, many are paralyzed with anxiety over what they should go for.
We are excited to announce some improvements to the competitor alerts within iSpionage competitive intelligence software. Whats New? After several weeks of development and UI improvements, Competitor ALERTS now includes: - Quicker insights with new User Interface - Alerts now include top performing keywords and ads
You’ve seen them. In fact, you probably see them every day, and most likely you make multiple purchases a week using this system: the Google Shopping Campaign Ads. While you certainly have seen these Google Shopping Ads on the top of your Google search screen urging you to purchase, the real question is have you leveraged this online advertising tool to your advantage?
Before launching any search marketing campaign, it’s necessary to do your keyword research. In fact, understanding which keywords you should target is one of the most important steps in order to achieve the results you desire. Thankfully, there are many different tools out there to help you understand the basics of keyword selection, but by far one of the most popular tools is the Google AdWords Keyword Planner.
In today’s highly dynamic online ecosystem, many wonder if PPC is still viable. Can companies and brands get an ROI on their PPC campaigns? What are the challenges and the solutions to running successful PPC ads? Here is a look at 5 case studies that show the power of PPC campaigns.
What does a typical eCommerce site's page look like? Naively written tag lines, often unoriginal copy, tons of duplicate content and a product catalogue that is arduous to read. It's a combination of all these reasons that many eCommerce websites fail to rank higher in the major search engines. Their content is often not given priority by the search engines.
Earlier in April, SEO gurus quite literally flew into a panic that Google’s latest expansion of secure browsing meant the end to paid keyword search query data. Not so, folks! In fact, paid search query is very much still available, and third-party sources like iSpionage’s very own KEI are critical supplements. If you’re still confused about the changes to Google’s privacy search policy – and how that impacts your ability to build AdWords campaigns and optimize search content – you’re forgiven. Reports that Google would stop passing keyword data along to advertisers continue to swirl in cyberspace. Now that the dust has settled a bit, we’re here to help separate fact from fiction. Here’s how Google’s changes affect your business and how you can continue to improve SEO efforts – with or without Google keyword data.
Are you looking to get ahead of your competition and to understand their strategy so you can make more money? Presenters from iSpionage and WhatRunsWhere will be on hand to help. Date: Wednesday, May 7 at 2pm EST / 11am PST Tune in to this FREE WEBINAR and you will learn: