Hummingbird: New features for Mobile users. Since the beginning of web search engines, developers have been striving to design new and effective search algorithms to improve search results. Google has continually stayed one step ahead among competitors, and its latest search algorithm, Hummingbird, continues that practice. On September 26, 2013, Google’s 15-year anniversary, Google shook up the world of search engine with its formal unveiling of Hummingbird Search Algorithm. To increase market share for mobile internet search, Google has added new features in this search algorithm. Now, one question that would be baffling in your mind that how this algorithm benefit mobile phone uses? Well, the answer is quite simple.
It seems safe to say that the visual design of your website, or landing page, is one of the most important, if not the single most important aspect of your marketing campaign. And, the reasons are plentiful. Consider the following mind-blowing statistics compiled from Wishpond.com and Hubspot:
Measuring results is an essential part of all marketing strategies. Yes, ALL—including Facebook marketing. Just because Facebook is a social site meant for engaging your target market rather than selling your products doesn’t mean you can’t or shouldn’t measure its impact on your overall marketing efforts. How will you know if your Facebook activities are worth the effort unless you measure results?
Whether you are taking 3rd grade achievement tests, the SAT, or the GMAT, it seems like you can never get away from a standardized estimate of how well you are performing. Guess what? The same is true for online marketing. Google actually rates how relevant your ads, keywords, and landing pages are by assigning you a Quality Score.
In 2013, Google switched all its searches to encrypted searches using HTTPS, effectively eliminating keyword data for site owners. Google searches no longer pass keyword data through to websites, which effectively eliminates the ability of website owners to track their users by keyword searches. This also means the end of segmenting users by keywords within web analytics software. By now, you’ve probably realized that if you log into your Google Analytics data, you will see that the term “(not provided)” takes up the majority of your keyword data. So, how can you still understand your search traffic despite the fact that Google is now limiting access to keyword data? Here’s what you need to know.
Few things will get your numbers up faster than a great landing page. A properly created landing page is like a net that helps you drag your catch into the boat. You don’t want to land a big one on your hook and fail to bring it onboard. You don’t want people visiting your page and, for some reason, not taking the action you want them to take.
Is your PPC copy dynamic and engaging – or is it dull, generic and failing to connect with your target audience? In order to write AdWords copy that beats the competition, you need to understand what attracts and motivates your target audience. One way to gain insight into your customer base is by A/B testing ad copy. And while A/B testing is important, it’s also a lengthy process. What if you could streamline this process by writing better ad copy in the first place? Applying marketing psychology to AdWords copywriting can help you write better copy that connects with your target audience, delivers more clicks, and drives sales.
Social media has become an important part of every business’s marketing strategy. However, if you really want to get the most out of your social media campaign, you need to be using quality graphics on your page and in your posts. Why? Because using high-quality graphics can help increase social shares and bring more traffic to your site-- it’s that simple. Great images, properly optimized, can bring in traffic from Google images, Pinterest and Flickr. In fact, according to MDG Advertising, articles that include images generally see 94% more views. That statistic enough should get you in the mindset of improving your content marketing strategy right away.
The main purpose of dedicating part of your marketing budget to paid search is to attract searchers that could potentially become customers. In other words, you want those people that are out looking to spend money to notice your ad, and click through to your website. There are many different tactics and strategies to make your ad stand out, but one of the most important aspects of constructing a quality PPC ad is to make sure you write effective, engaging, and noticeable ad copy. In fact, your ad copy may even be the most important part of your ad in delivering quality results. Pay attention to these simple ad copywriting tips, and you’ll be well on your way to converting clicks into customers.
Are you tired of running into the same problems with your PPC campaign, and looking for a little expertise to help you make your next one shine? Well, you’ve come to the right place. Here are the top 7 tips for running a PPC campaign in 2014. Each of these guidelines will help you fine-tune your paid search campaign to help you get better and quicker results.