Companies that follow a structured approach to online conversion optimization are twice as likely to see a rise in online sales. Period. It is undeniable. Given this, you would think more online businesses would test and perform optimization experiments and A/B testing approaches. The truth is that 61% of organizations conduct less than 5 tests each month. This is mainly because most organizations are too pre-occupied with “business as usual” and they simply don’t take the time to think about focusing on conversion optimization.
The best copy in the world won’t get read if its headline isn’t engaging enough to encourage people to click on it. In fact, crafting headlines has become an art form in and of itself. Well-known writing experts like Brian Clark of CopyBlogger are creating content, guides, and courses on how to craft headlines that sell, that persuade, that get people’s attention.
There’s been a lot of noise around Google encrypted search hiding keywords in Google Analytics. Instead of seeing where all of your traffic comes from, a large percentage of searches show up as “not provided” keywords. Not only is this annoying, but it also leaves you in the dark when it comes to knowing which keywords are driving profitable traffic to your site and segmenting brand vs. non-brand keywords.
There is more and more interaction between many useful marketing and customer service tools these days. Take Customer Relationship Management software (CRM). Many packages now integrate your email marketing platform, your email itself, and social media connections. This connection can provide a richer look at prospects and leads to help you qualify them faster and grow relationships more rapidly.
It’s truly amazing how many tools Google offers to help businesses with every aspect of online marketing from search engine optimization and paid search to campaign management and analytics, and everything in between. In fact, one of the best Google tools on the market to help you easily track your website data is Google Analytics.
Running a paid search campaign can either be one of the most effective ways to drive high quality traffic to your website, or can be one of the easiest ways to waste a lot of money, and waste it fast. The overall success of your paid search campaign depends on how well you manage your campaign. In other words, it’s vital to make sure you stick to a management plan in order to make sure you’re getting the most out of the money you are investing into paid search. Here is a quick rundown of what actions you should be taking in order to monitor your campaign on a daily, weekly, monthly, and quarterly basis. These action items will help you keep a keen eye on your accounts to make sure your advertising spend is paying off in the long run.
According to a 2014 Media Bistro infographic, Facebook has over one billion users, there are 5,700 tweets through Twitter every second and Google + is gaining nearly a million users every day. Yes, social media is here to stay. Because of the popularity of these services, more and more businesses want to get in on the action and take advantage of the marketing opportunities offered. However, those that want to get the most they can from their social media marketing attempts know that it is important to observe what type of affect social media marketing has—that’s the only way to identify if the program is working well. However, it is not as simple as looking at how many followers you have on one social network or the other. Many different things can mean success, or failure, when it comes to social media.
Does your company need a cost-effective means for quickly generating new business leads? Pay-per-click advertising (PPC) is one of the most cost-effective methods for demand based lead generation. The numbers don’t lie: -Even though only 6% of Google and Bing users click on a paid search result, PPC ads account for 64.6% of clicks for keyword searches that imply high commercial intent.
It seems like every day, there are more social media tools out there designed to make your work in managing your Twitter, Facebook, LinkedIn, Google +, et al, a bit easier. I’ve tried many of these tools, but the one I keep coming back to is Hootsuite. It’s got a lot of features that take the headache out of social media for me. If you haven't given Hootsuite a try, I suggest you check it out.
So you’ve investing time and effort in search engine optimization (SEO) and paid search (PPC). Investing in online marketing is definitely a hefty decision to make, but it’s also one of the best ways to drive targeted traffic to your website in order to increase your sales leads.