There are few things more frustrating in the PPC world than spending hours or even days building out a new Google Ads campaign, only to get no (or very few) impressions on your ads. While Google ads with no impressions can feel discouraging, they don’t always signal a problem — and when they do, a simple fix often boosts impressions and sends campaigns off to the races.
Whether you run a local business, or a national or international business that operates many local branches, it can be difficult to know what the localized competitive landscape looks like for SEO.
“When times are difficult, it's vital to be human, transparent, and flexible with your clients. Take time to listen — and be truly empathetic. Then can you figure things out together and support each other as partners who are in the same boat.” This was one point made by Alex Minchin, Founder and Managing Director of Zest Digital, in our recent conversation about how agencies can respond to a sudden economic downturn.
The global economy has taken a huge hit with the onset of the COVID-19 crisis, and this has affected businesses in every walk of life. Many of our customers — PPC & SEO agencies and businesses — have been impacted by nosediving ad budgets and overnight drops in demand for their products and services.
While it might seem like using a PPC proposal template is the best way to create your proposal for a client, the truth is these templates leave a lot to be desired.
When you think of “local PPC”, you might think of local businesses doing Google Ads — hair salons, car dealerships, accountancy practices, party services, or real estate agents.
If you’re running PPC advertising on Google Ads (Google Adwords), lowering your cost-per-click (CPC) is likely to be a constant ambition. Naturally, efficient campaigns generate a better ROI, and this can maximize your profits or enable you to scale advertising efforts to new heights. So, rather than setting-and-forgetting your Google Ad campaigns, it’s vital to tweak your setup to achieve lower CPCs.
Seeing a competitor's landing page can lift the curtains on their conversion strategy — both for paid and organic digital marketing. It may be curiosity that motivates you to spy on competitor landing pages, but the power actually lies in gauging effectiveness and understanding why they work for your competitors.
As a PPC agency or consultant, you may be looking for ways to boost client acquisition and improve your prospecting strategy. Lots of articles out there promise secret tips and tricks for getting new PPC clients. They might tell you to encourage referrals, personalize proposals, or promote case studies. However, few will offer a detailed method for using prospecting software to find and secure new PPC clients.
Whether you’re a local small business doing PPC or a regional, national, or international company with a target audience in local markets, you need to know what you’re up against in the paid search results.