There are few things more frustrating in the PPC world than spending hours or even days building out a new Google Ads campaign, only to get no (or very few) impressions on your ads. While Google ads with no impressions can feel discouraging, they don’t always signal a problem — and when they do, a simple fix often boosts impressions and sends campaigns off to the races.
“When times are difficult, it's vital to be human, transparent, and flexible with your clients. Take time to listen — and be truly empathetic. Then can you figure things out together and support each other as partners who are in the same boat.” This was one point made by Alex Minchin, Founder and Managing Director of Zest Digital, in our recent conversation about how agencies can respond to a sudden economic downturn.
The global economy has taken a huge hit with the onset of the COVID-19 crisis, and this has affected businesses in every walk of life. Many of our customers — PPC & SEO agencies and businesses — have been impacted by nosediving ad budgets and overnight drops in demand for their products and services.
When you think of “local PPC”, you might think of local businesses doing Google Ads — hair salons, car dealerships, accountancy practices, party services, or real estate agents.
Seeing a competitor's landing page can lift the curtains on their conversion strategy — both for paid and organic digital marketing. It may be curiosity that motivates you to spy on competitor landing pages, but the power actually lies in gauging effectiveness and understanding why they work for your competitors.
Whether you’re a local small business doing PPC or a regional, national, or international company with a target audience in local markets, you need to know what you’re up against in the paid search results.
In this day and age every business owners know that having a digital footprint is a pre-requisite to growing their business. So when you hear the phrase “digital footprint", what comes to mind?
If you’ve been in the digital marketing space for a while, you’ve probably heard a lot of talk about conversion rate optimization (CRO). But the question is, do you get better results from CRO or traffic optimization? So…is popular opinion right? Should you focus on conversion rate optimization over tweaking your pay-per-click campaigns? Sure, if you can do both, go for it. But if you’re anything like the average marketer, time and money are limited, so if you can only pick one, which should you choose?
Whether you’re producing an explainer video for your landing page or a technical how to video for your product, a professional voice artist is the icing on the cake, and hiring just the right voice is essential for getting your message across. In fact, according to a 2012 study shared by the Wall Street Journal, the sound of a speaker’s voice is actually twice as important as the message content itself! Whatever you’re using a voice over for, be it video or just audio, getting the perfect voice is super important. With audio the voice is obviously the main focus, but even with video which will have live action or animation as well as background music, it’s the voice that ties everything together to make sure your message is received in the way you intended it to. With that in mind, here are five pro tips for hiring the right voice over talent for your business.