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True Colors: What Your Brand Colors Say about Your Business [Infographic]

Not everyone realizes it, but the colors you choose have a big impact on your brand and how it's perceived by potential customers. Some colors help your brand to come off as more aggressive, others make your brand feel more safe, and still other colors make your brand appear more creative or more luxurious. There's no hard and fast rule, but it's well known that different colors evoke different emotions which is one reason why businesses end up choosing one color over another.
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