Whether you run a local business, or a national or international business that operates many local branches, it can be difficult to know what the localized competitive landscape looks like for SEO.
SEMrush is undoubtedly a robust software, and its broad range of paid and organic functionality has made it one of the leading digital marketing tools. However, for a few reasons, many marketers are still searching for an SEMrush alternative.
When you start conducting a competitor analysis, it’s easy to get carried away. You can spend hours and hours reviewing every page, post, and tweet your competitors’ post. But analyzing every last detail isn’t necessarily a productive way to do competitor website analysis.
Seeing a competitor's landing page can lift the curtains on their conversion strategy — both for paid and organic digital marketing. It may be curiosity that motivates you to spy on competitor landing pages, but the power actually lies in gauging effectiveness and understanding why they work for your competitors.
As a PPC agency or consultant, you may be looking for ways to boost client acquisition and improve your prospecting strategy. Lots of articles out there promise secret tips and tricks for getting new PPC clients. They might tell you to encourage referrals, personalize proposals, or promote case studies. However, few will offer a detailed method for using prospecting software to find and secure new PPC clients.
SpyFu is a popular tool for SEO and PPC competitor research, but many people are searching for an alternative. Why? Maybe you want to test a tool with a free trial (or a limited free account), or perhaps you’re looking for deeper insights — including what landing pages competitors are using for each ad or keyword or how long they’ve been bidding on a particular keyword. Maybe you’re simply looking for a fresh perspective on competitor data.
Perfecting local PPC campaigns with Google Ads is the biggest challenge in search engine marketing (SEM). It’s true whether you’re multi-million dollar agency managing ad campaigns for a nationwide health insurance company or an independent hair salon opening your second shop on the other side of town.
Your landing pages are the moneymakers in your PPC campaigns. Or at least they should be. They’re the deal-closers. The sweet-talkers. Your online, 24-hour digital sales force. Even if your PPC ads are driving high-value traffic, you’re wasting money on every click if your landing pages don't convert that traffic into free trials, paid users, or revenue-generating leads High-converting landing page ideas come from many places-- client interviews, customer feedback, your marketing team, and your competitors. At iSpionage, we’re big fans of that last one.
We all need to be honest with ourselves for a moment. No matter what industry you’re in, there are sure to be competitors. In fact, there’s probably a 99.99% chance that you’re competing against similar products and services day in and day out. But keep this in mind…
There’s a super common misconception when it comes to competitive intelligence. We're not really sure that 99% of people actually get this wrong, but we can confirm, based on our 7 years of experience in the competitive intelligence space, that the percentage is really, really high. You see, most people make the mistake of thinking that the goal of competitive intelligence is to copy their competitors, which couldn’t be further from the truth.