Answering the question what content curation really is, one may find it difficult to define precisely. Part of the problem lies in the fact that not all people who consider themselves content curators know exactly what they are doing. If you get a bunch of different links related to different topics, marked as interesting, without any context or comments, would you feel this content is curated content?
You’ve worked hard to optimize certain keywords. You’ve used social media, blogs, and press releases to get links to your site and create activity around your brand. You’ve successfully landed at the top of search results. Only...you’re not making any additional sales. What gives? Despite years of having it drilled into our heads that reaching the top of Google search results should be our be-all, end-all goal, it leaves a major component out of the equation:
From link authority and page rank to keywords and social traffic, a plethora of elements go into the “perfectly” optimized page. An optimized page not only provides unique content, but, most importantly, unique value. Underlying this is strong page architecture the supports targeted content engagement and delivers a phenomenal user experience.
Driving traffic to your website can be hard work; for all the aimless wandering we do on the internet, we are not going to click a link out of the goodness of our hearts, the website has to offer something of value to us. This could be the answers to some commonly Googled questions, or a video of your cat, either way the formula is the same, know your audience and make sure they can find what they want on your site.
Businesses of all sizes should consider establishing a presence on major social media channels as well as creating a video channel in order to improve their marketing and outreach efforts. Social Media The Wall Street Journal revealed that 32% of brands now have a dedicated customer service Twitter handle, but it’s incredibly important that businesses and organizations develop a strategy before delving in to the world of social media. The Guardian recently ran a story about how the Post Office clearly had no strategy when they set up a Twitter account. Customers were enquiring about packages and estimated arrival dates but the employee operating the Twitter account had no idea about this aspect of the business!
Confused about how to write content that converts? When you have a business website or blog and you are trying to get the attention of your target market, all that really matters is whether or not your content is converting. Even having a great deal of monthly website traffic won't build your bottom line if it does not convert.
There are various web-based customer retention techniques, one of which staying top of the mind with your customers and subscribers through email newsletters. Newsletters can vary substantially though. The various types include promotional newsletters, informative and educational newsletters, product newsletters etc. Overall though, newsletters are an important tool to help boost and spark the sales activities of many start up businesses.
It seems the mobile market is getting hotter and more pervasive by the minute. Over the last 5 years for instance, the growth in search query volume from mobile phones has outpaced growth from desktop computers. Google announced recently that the number of daily searches from mobile devices will surpass daily desktop search volume by next year.
The phrase “content is king” is always drilled into anybody who goes about building a website but, while most website owners are aware of the importance of text-based content throughout their website, not so many have a strong understanding of how to go about elevating their content to such echelons of royalty.
The modern web is highly visual, which has brought on the age of infographics. Each year, infographics make up a higher percentage of content and drive people to new levels of creative presentation. What makes for a good infographic can be subjective, but there are certain common aspects that must be considered.