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How Panda and Penguin Influence SEO and Social Media

Nowadays, organic rankings on Google are getting harder and harder to manipulate. The components of great SEO are still the same: onsite and offsite optimization. Onsite optimization includes: - a properly structured site, - unique and fresh content, - proper on page title, meta and H tags, etc.
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How to Develop Your SEO Content Strategy Using Competitor’s Keywords

Discover Your Competitor's SEO Strategy In the old days, you’d have to take up dumpster diving to see the depth of information that is now available about your competitor’s strategies. Competitive SEO research helps you develop a picture of how your primary competitors are trying to engage with the customers you have in common. By understanding the terms and phrases your competition uses, you will be in a better position to develop your content and SEO strategy.
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6 Simple Steps to Create Actionable Content Plans

The Importance of a Good Plan Starting any endeavor without a solid plan is a fool’s errand. Planning can make the difference between a fun hike in the woods and wandering lost in the wilderness. The same is true of content development projects. When it comes to helping deliver the traffic and results you or your clients expect, planning often separates success from failure.
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