Whether you’re a local small business doing PPC or a regional, national, or international company with a target audience in local markets, you need to know what you’re up against in the paid search results.
Lots of people are spending money on Google and Facebook ads, but not everyone knows how to squeeze the maximum profit out of their campaigns. Let me give you an example. I started working with a small eCommerce company a couple months ago that advertises with Facebook and Google ads. They were managing their campaigns themselves but then hired me to see if I could help them get a better return.