For many marketers, justifying a return on investment (ROI) from social media marketing can be a challenge. The content being posted onto Facebook newsfeeds might provide a fantastic branding exposure, but at the end of the day, when you're creating your monthly reports for clients, are you able to tell them how many new orders or additional clients came from your Facebook marketing efforts?
If you're active on Facebook and have recently browsed through the newsfeed, you're definitely familiar with Facebook retargeting but might not even be aware of it! Marketers are currently reaching users in a strategic fashion by using Facebook to retarget visitors who've been to their site. The result is a low cost per acquisition and a high ROI for businesses. Let's walk through a scenario of this native form of advertising to give you a better idea about how it works.
According to the International Business Times, Facebook’s stock price rose more than 30 percent in the last six months on quarterly revenue of $3.12 billion. The revenue increase is largely due to user growth and mobile ads, but can at least partly be attributed to the success online advertisers are having with Facebook ad campaigns. And one of the top performing campaigns that typically yields the lowest cost per acquisition is Facebook’s retargeting feature.