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Case Study: How American Bronzing Company Boosted PPC Sales with Facebook Remarketing
For many marketers, justifying a return on investment (ROI) from social media marketing can be a challenge.
The content being posted onto Facebook newsfeeds might provide a fantastic branding exposure, but at the end of the day, when you're creating your monthly reports for clients, are you able to tell them how many new orders or additional clients came from your Facebook marketing efforts?
The Beginner’s Guide to Setting Up a Facebook Retargeting Campaign
If you're active on Facebook and have recently browsed through the newsfeed, you're definitely familiar with Facebook retargeting but might not even be aware of it!
Marketers are currently reaching users in a strategic fashion by using Facebook to retarget visitors who've been to their site. The result is a low cost per acquisition and a high ROI for businesses. Let's walk through a scenario of this native form of advertising to give you a better idea about how it works.
