One question that we get quite often from our agency clients is this: How can I increase my close rate using iSpionage competitive intelligence data. To answer the question above, we conducted a survey to our business users on behalf of our agency clients. We asked the following open ended question: “What is your biggest business challenge?” Here are the main responses we received, ranked in order:

The name "Dynamic Number Insertion" sounds intimating. When I was first pitched this type of trackable number, my initial thought was to instantly hand the project off to my developer. But I’m happy I decided to implement the entire process myself because it helped me realize how much of a game changer this phone tracking technology will be for my PPC clients.

A sound business strategy starts with understanding three key things: So which one is the most important? To be honest, they’re all very important, but here at iSpionage we wouldn’t say they’re all equally important. You see, if you don’t understand your customers, your business isn’t going to do very well.

Whether you're a small business owner or the CMO of a multi-million dollar company, the advertising mediums you choose can make or break your year and your career. And there are so many advertising platforms available these days, you have to keep in mind that every sales rep you meet will tell you that the advertising platform they're selling is the key to spending less and making more.

Samsung is a troll. At least, as far as Apple's concerned. They troll Apple's product launches. They troll them on Twitter. In their commercials. They even use Google AdWords to troll their biggest nemesis. Have you seen this?

Once again, we've teamed up with PPC Hero to put together a webinar on competitive intelligence. The title of the webinar is "3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence."