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21 Actionable Search Ad Lessons Learned from Studying $2,500,000 in Ad Spend [Infographic]

Studying your AdWords conversion funnel is important at all levels. Whether it’s the keywords you’re buying, the actual creative makeup of the ads, or the landing pages you're directing traffic to. However, despite which layer of the conversion funnel you're analyzing, data is the most important factor, and two types of data can help you improve—datasets from your competition and data from your own funnels. To help us better understand search ad creative that makes the biggest differences in performance, we’ve brought in Jason Puckett, CEO & Founder of AdBasis.
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Competitive Intelligence Webinar with White Shark Media – This Thursday

We're excited to announce that we've partnered with White Shark Media to conduct a webinar titled 5 Ways to Use Competitive Intelligence to Dominate Your Competition. The start time is 12:00 pm ET, and the webinar will last for one hour. If you've been wanting to learn more about how to use competitive intelligence to get an advantage with AdWords, then this webinar is for you.
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5 Ways to Know if PPC is Right for Your Business

Paid advertising is a polarizing topic. There are some marketers who look at it as somewhat of a Holy Grail among marketing channels. Put money in, get more money out, then sit back and do nothing. Another group of marketers scorn it as “outbound” marketing—an in your face, unpleasant means to get attention for your business. Personally, I take a neutral approach. If it works, I’m all for it; if not, it just wasn’t the right channel for the business.
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The Winner of the Custom Landing Page Design Giveaway Is…

I'm sure you've been anxiously waiting to find out whether or not you won the landing page design giveaway from KlientBoost valued at $4,000. So without further ado, we'd like to announce the winner. The winner of the free PPC landing page design by KlientBoost is... Wait for it...
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4 Ways to Strengthen Your Brand with a PPC Campaign

  “A brand is a person’s gut feeling about a product, service, or company.” That quote is from Marty Newmeier, author of The Brand Gap, the first book to present a unified theory of brand building. With that in mind, consider this... Have you ever glanced at the first three advertisements on Google and noticed how similar all of the advertisements look? Businesses pay a pretty penny every time someone clicks on their ad, yet they're not using the advertising copy to differentiate themselves from the competition.
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Win a Free, Custom Designed PPC Landing Page Valued at $4,000!

How would you like to win a beautiful, custom landing page designed by an industry-leading PPC advertising agency? Now you can. We've teamed up with KlientBoost to offer our readers the opportunity to win a custom PPC landing page. One winner will be selected at random to work with KlientBoost to build a conversion-boosting landing page to generate more leads and sales from PPC ad campaigns.
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