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PPC Landing Page Tips: 5 Ways to Optimize after the Click
You may think your PPC ad copy has to do all the heavy lifting. After all, it needs to stand out from among competing ads, grab the prospect’s attention, and get that coveted click. That’s an awful lot of work for a few simple lines of text!
The Secret to Truly Accurate Keyword Research for Search Marketing Campaigns
Let’s be honest here…it’s an essential pain in the butt.
I’m talking about keyword research.
If you’re doing search engine marketing, you can’t gloss over it. Those keywords form the foundation of your PPC and SEO campaigns. Pick the wrong keywords, and you’re not gonna have much success.
There are plenty of keyword research tools a search engine marketer can choose from. There’s the free Google Keyword Planner that’s included in the AdWords interface.
iSpionage Introduces a New SEO Feature
The success of a SEO campaign requires time and financial commitment in order to yield the best result. The challenge is for marketers to correctly identify competitive keywords to optimize and effectively gain relevance in the search engines.
Before executing a SEO campaign, you must thoroughly research your competitors. Without research, it would be nearly impossible to identify key indicators:
