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The Secret to Wildly Successful Google Local Ads

Perfecting local PPC campaigns with Google Ads is the biggest challenge in search engine marketing (SEM). It’s true whether you’re multi-million dollar agency managing ad campaigns for a nationwide health insurance company or an independent hair salon opening your second shop on the other side of town.
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Top PPC News: 8 Hot Articles from the Last Two Weeks

Once again we're going to take a look at the top trending posts this week in PPC. Take some time to check out these posts to stay up-to-date on the world of PPC marketing. The posts range from best practices in PPC to what's trending in mobile. Enjoy! #1: Mastering the PPC Challenge: Break-even CPC and More
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Uber vs. Lyft: Who’s Winning the PPC Battle?

Lyft and Uber are currently in a heated battled for car-on-demand services. So much so that Lyft recently accused Uber of ordering and cancelling 5000+ rides as a way to disrupt Lyft’s services. They even claims that 177 Uber employees around the country were involved. The reason for the heated competition is that there’s big money on the line for car-on-demand services. Uber’s latest round of $1.2 billion in funding values them at $17 billion to $18.2 billion. That means there’s a lot at stake for Uber to dominate the market.
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