In the past, Google Analytics and Webmaster Tools did not like working together. Today, they must learn to play nice with one another to change an industry’s culture on reporting trends. Both Google Analytics and Webmaster Tools provide keyword-specific data. Combining keyword data from both sources, and grouping like-terms together, can provide a much more complete picture of your website keyword activity.
With smaller businesses, there can be a lot of ostrich-head-in-the-sand tactics when it comes to talking about analytics. To many, all the seemingly complicated data and numbers can make their eyes cross. More marketers than you would think have no clue which of their marketing tactics are driving traffic to their sites. They simply throw digital marketing tactics at the wall and hope something sticks. They don't choose to dive in and see what’s actually happening on their websites.
In this day and age of easy access to information, no company can afford not to stay on top of what’s going on. No matter if you are a business owner, product or marketing manager, or a sales guy – you need to know what your competitors are doing. The more you know about your competition, the better you can make business decisions that will allow you to differentiate yourself and to create a competitive advantage to your business. Without proper competitive insight, you can easily make the wrong educated guesses that could lead to business failure.
The average Google Analytics report contains hundreds of different metrics, measuring everything from daily unique site visitors to content interactivity. Agencies face the unenviable task of distilling these metrics into a cohesive report. Some clients want the highlights; others want the details – but all clients want to meet their business goals.
To switch or not to switch, that is the question. If you’re already a user of Google Analytics, you can now deploy Google Universal Analytics for your site – but should you? If you head over to the Google Analytics page, it’s already been revised to default to the description of Universal Analytics. Meaning that Google wants you to go in this direction. But not so fast! Chew on this first.
If you’ve heard the buzz about Google Universal Analytics, have you heard the news that this is going to be a game-changer? But, really – what’s changing? Really, quite a bit. A Short History Lesson The Google Analytics you know and love wasn’t created in-house by Google. It’s based on an analytics product named “Urchin,” purchased by Google in 2005 – but originally created all the way back in 1998. The original code and the upgrades by Google have done an admirable job, but it had one big limitation: it was only designed to track visits to a website.
From company blogs to Pinterest boards, social media and content marketing integration is a must-do for today’s businesses. Strategic content marketing through social media channels drives organic links and search engine rank. Companies that master the art of social media content marketing benefit from increased site traffic, improved conversion rates and greater web marketing ROI.
Is your website as successful as it can be? Are you monitoring your traffic, page views and goals to ensure your site becomes a driving force of revenue? The world is increasingly obsessed with technology in today's connected world. For many consumers, the internet has become a way of life. For many marketers, the ability to measure the results of marketing tactics and initiatives only serves to amplify the trend.