The global economy has taken a huge hit with the onset of the COVID-19 crisis, and this has affected businesses in every walk of life. Many of our customers — PPC & SEO agencies and businesses — have been impacted by nosediving ad budgets and overnight drops in demand for their products and services.
While it might seem like using a PPC proposal template is the best way to create your proposal for a client, the truth is these templates leave a lot to be desired.
When you think of “local PPC”, you might think of local businesses doing Google Ads — hair salons, car dealerships, accountancy practices, party services, or real estate agents.
Whether you’re a local small business doing PPC or a regional, national, or international company with a target audience in local markets, you need to know what you’re up against in the paid search results.
The vast array of digital marketing tools on the market can be overwhelming. At the last count, the martech landscape consisted of over 7,000 different tools. When you want to do paid search competitor analysis, there are comprehensive tools that build competitor research into their wider functionality, and there are specialist tools that focus solely on PPC competitor data. As a marketer, it can be difficult to know which way to go.
Here at iSpionage we like to study campaigns from advertisers who spend a significant amount on PPC advertising and appear to be doing a good job managing their campaigns. One such advertiser is Uber, the now famous taxi reservation and ridesharing app. From what we can tell, Uber is spending as much as $500,000 to $1,000,000 per month on PPC ads, although we have to provide a disclaimer that those numbers are based on estimates since AdWords is a bidding system which means it’s impossible to know exactly how much Uber is spending unless you log into their account and look for yourself, something we obviously can’t do.