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How Advertisers Can Run Effective PPC Campaigns in a Crisis: 7 Strategic & Tactical Tips
The global economy has taken a huge hit with the onset of the COVID-19 crisis, and this has affected businesses in every walk of life. Many of our customers — PPC & SEO agencies and businesses — have been impacted by nosediving ad budgets and overnight drops in demand for their products and services.
How to Create a PPC Proposal That Converts: Why the Best Template is No Template
While it might seem like using a PPC proposal template is the best way to create your proposal for a client, the truth is these templates leave a lot to be desired.
SEMrush vs. SpyFu vs. iSpionage: A Detailed Comparison
When we started iSpionage in 2008, there weren’t many other tools on the market. These days, there’s a wealth of choices — and customers have a lot of questions about which tool is the best for PPC and SEO competitor research. So, we wanted to put together this guide to compare SEMrush, SpyFu, and iSpionage — from our own perspective.
PPC Challenge: How to Drive More Sales for C12 Recovery Drink
Gene Morris, the owner of C12 Recovery Drink, recently decided to give PPC advertising a try to see if he could use it to grow his business. He also signed up for iSpionage to see what he could learn from competitors in order to improve his campaign.
