As the saying goes: there are not enough hours in the day. In the world of PPC advertising, that axiom perhaps rings truer than most other jobs. Every day, you're pulled in an endless number of directions. Quite frankly, it can be difficult to keep up. As a PPC campaign manager, at any given time you're responsible for overseeing the advertising of multiple client accounts, and these clients range across a number of different industries.
If you’re like me and had never heard this quote by Mark Twain, you were probably a little confused by the title of this article. Eating a live frog refers to completing a task that really, really sucks. I mean, eating a live frog would be fairly traumatizing, right? So the advice intended by Mr. Twain is to eat the frog first in order to get it out of the way and have a more productive day.