Have you ever noticed in sports, when a player is in a “contract year,” meaning he'll be a free agent on the open market for the following season, they tend to perform extremely well or crumble under the pressure? The reason is because the athlete knows that his or her performance will dictate their value on the open market and how much their next contract will be worth.
We recently met with Johnathan Dane to discuss his experience co-founding a PPC agency that went from $0 to $2,500,000 in revenue in a single year. Since that time, he's gone on to found KlientBoost, a Costa Mesa, CA, based PPC advertising agency. Since a lot of our readers own search marketing agencies or would someday like to start one, we decided this was a story we couldn't pass up.