Discover Your Competitor’s PPC Keywords & Ad Copy
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How to See Competitor Landing Pages and Find Out What Works for SEO & PPC
Seeing a competitor's landing page can lift the curtains on their conversion strategy — both for paid and organic digital marketing. It may be curiosity that motivates you to spy on competitor landing pages, but the power actually lies in gauging effectiveness and understanding why they work for your competitors.
What is the Best SpyFu Alternative?
SpyFu is a popular tool for SEO and PPC competitor research, but many people are searching for an alternative. Why? Maybe you want to test a tool with a free trial (or a limited free account), or perhaps you’re looking for deeper insights — including what landing pages competitors are using for each ad or keyword or how long they’ve been bidding on a particular keyword. Maybe you’re simply looking for a fresh perspective on competitor data.
How an Advertiser Lost £800,000 by Not Using Custom PPC Landing Pages
One of the biggest mistakes advertisers make is not creating custom landing pages for their paid search campaigns, especially when they're aiming to generate more leads.
The sad truth about this is that, if you're still sending people to your homepage, you're losing out on conversions, and as a result you're paying more per lead than you need to pay.
The Good, the Bad, and the Ugly: PPC Lessons Learned from Black Friday/Cyber Monday
Google Adwords sits on the middle to the bottom of the funnel for most marketing campaigns.
Normally, prospects go to the Google search bar and type in a search term because they have a problem they want to solve. Therefore, if your product solves that problem, you’ll have a good chance of converting the traffic.
It also means that the most converting keywords usually connect to a finite set of terms since there are only so many people searching for your product or service each month.
But there are a few occasions where people are willing to hand their credit card over to you even though their search terms are not directly related to your product. Black Friday and Cyber Monday are two of those times.
