What is the Best SpyFu Alternative?
SpyFu is a popular tool for SEO and PPC competitor research, but many people are searching for an alternative. Why? Maybe you want to test a tool with a free trial (or a limited free account), or perhaps you’re looking for deeper insights — including what landing pages competitors are using for each ad or keyword or how long they’ve been bidding on a particular keyword. Maybe you’re simply looking for a fresh perspective on competitor data.
SEMrush vs. SpyFu vs. iSpionage: A Detailed Comparison
When we started iSpionage in 2008, there weren’t many other tools on the market. These days, there’s a wealth of choices — and customers have a lot of questions about which tool is the best for PPC and SEO competitor research. So, we wanted to put together this guide to compare SEMrush, SpyFu, and iSpionage — from our own perspective.
Paid Search Competitor Analysis Tools: A Deep Dive into 5 of the Best
The vast array of digital marketing tools on the market can be overwhelming. At the last count, the martech landscape consisted of over 7,000 different tools. When you want to do paid search competitor analysis, there are comprehensive tools that build competitor research into their wider functionality, and there are specialist tools that focus solely on PPC competitor data. As a marketer, it can be difficult to know which way to go.
The Secret to Wildly Successful Google Local Ads
Perfecting local PPC campaigns with Google Ads is the biggest challenge in search engine marketing (SEM).
It’s true whether you’re multi-million dollar agency managing ad campaigns for a nationwide health insurance company or an independent hair salon opening your second shop on the other side of town.
How to find Profitable Keywords faster with iSpionage’s KEI score
Today I'm going to share with you how to find profitable keywords faster by using iSpionage competitive keyword research.
How an Advertiser Lost £800,000 by Not Using Custom PPC Landing Pages
One of the biggest mistakes advertisers make is not creating custom landing pages for their paid search campaigns, especially when they're aiming to generate more leads.
The sad truth about this is that, if you're still sending people to your homepage, you're losing out on conversions, and as a result you're paying more per lead than you need to pay.
AdWords Quality Score Tips: What Is Quality Score & Why Does It Matter?
AdWords experts talk a lot about Quality Score and how important it is for getting better results, but we realized that not everyone understands how AdWords Quality Score system works and why it matters for your AdWords campaigns.
This post provides a detailed explanation about how Google's Quality Score rating system works along with some tips on how you can improve your scores.
15 Default AdWords Settings That Are Draining Your Bank Account & What to Do about It
AdWords has a few dirty little secrets they don't want you to know about.
The first is that their "Quality Score" is weighted to provide more clicks for ads with the highest click through rate (CTR). Why? Because they make money every time someone clicks your ad.
The second is that the advice AdWords and its reps give isn't always in your best interest. In fact, more often than not, it mostly helps Google to make more money by getting you to bid on more keywords or by increasing your budget (although you can get some really good advice from AdWords reps from time to time).
6 Must Use AdWords Extensions for Local Businesses
Ad extensions are one of the most underutilized Google AdWords features. For some, it's an extremely useful tool to drive more traffic to your website, but for many others, it's underutilized or simply ignored.
For local businesses competing in the paid search space, this should never be the case. AdWords Extensions, when used correctly, allow you to take up more real estate in the SERPs. This is done with the addition of extra information pertaining to your business such as contact info, product info, reviews, and more.
The Non-Designer’s Guide to Creating Beautiful Twitter Ads in 15 Minutes or Less
How would you like to create beautiful Twitter ads in 15 minutes or less?
I, for one, am very interested because time is money and creating beautiful Twitter ads in 15 minutes saves a lot of time.
Let me describe a scenario to put this into perspective.