The main purpose of dedicating part of your marketing budget to paid search is to attract searchers that could potentially become customers. In other words, you want those people that are out looking to spend money to notice your ad, and click through to your website. There are many different tactics and strategies to make your ad stand out, but one of the most important aspects of constructing a quality PPC ad is to make sure you write effective, engaging, and noticeable ad copy. In fact, your ad copy may even be the most important part of your ad in delivering quality results. Pay attention to these simple ad copywriting tips, and you’ll be well on your way to converting clicks into customers.
Writing copy isn’t easy. Your job as a copy writer is to read customers’ minds and figure out which words will convince them to click through and buy what you’re selling. Like we said, it’s not easy. The good news is that writing PPC copy is easier than most other types of copywriting. Not because PPC copy itself is necessarily easy to write, but because ad campaigns provide a built in way to test your copy so you can immediately find out how well it’s performing. Instead of guessing whether or not it’s converting, you’ll know within a few days.
In order to conduct more effective keyword research, you will first want to spend some time making notes about what you’re offering and figuring out what problem your product solves. We highly recommend you start by evaluating and thinking deeply about your product, or what needs your service solves before beginning your keyword research.
Google AdWords is one of the most popular ways for businesses large and small to advertise and market their products and services online, with Google generating revenues of approximately 100 million dollars per day from the service. However, did you know that there are certain actions you must take before you launch your campaign? If you fail to set up your campaign as optimally as you should, you may in fact end up benefitting Google more than your own business.
Anyone interested in running a paid search campaign is most likely looking to solidify a quality marketing strategy. Part of implementing a good strategy is utilizing the best tools on the market to keep your campaign well organized and running smoothly. While there are many options available for paid search campaign management, the most effective platform also happens to be made by the industry leader—Google. Not only does Google provide a forum for researching and setting up your paid search campaign with their AdWords program, but they also provide a free campaign management system, Google AdWords Editor, to help you effectively optimize your PPC efforts. Google also frequently updates their software to improve user experience and efficiency.
You are missing out if you are not using Google Analytics data to improve your AdWords campaign results! There are dozens of reports that you can data mine – a la the NSA – in order to quickly optimize your PPC Campaigns with a few PPC management tweaks.
Google announced recently that it would be implementing several major changes to its widely used Adwords advertising program, an update it referred to collectively as “Enhanced Campaigns.” In fact, all AdWords campaigns will be automatically upgraded to enhanced campaigns starting on July 22, 2013. The general strategy behind these changes, the company said, was to make Adwords better suited for the wide variety of devices people today use to browse the internet, such as smartphones and tablets.
As you may have heard, Google has announced their new Enhanced Campaign in AdWords. Here are a few soundbites from Google about the change: "Enhanced campaigns give you the ability to manage bids across devices, locations, and time of day - all from a single campaign by using bid adjustments."
For most small businesses, PPC is a must. From facilitating online sales to creating brand awareness, PPC can be the push that moves a small business from inspiration to actualization. However, this gigantic opportunity is not without its giants. With a small business, you may be looking at a budget of a few hundred dollars a month; but for a big business, monthly budgets hover upwards of tens of thousands. With that much of a head start, how can small businesses possibly compete?
How Google Helped Buy the US Presidential Election The 2012 US Presidential election is now upon us. President Barack Obama and Governor Mitt Romney have been formidable competitors fighting for more than a year for the awareness, support, donations, and ultimately the vote of each member of the American electorate.