Points to Note & Best Practices for PLAs With Google’s announcement that legacy feeds will be migrated to the new type of AdWords campaign, Google Shopping by late August 2014, it's time for you to rethink your online advertising strategy. Managing High CPCs Online shoppers are favoring PLAs over traditional text ads because a) these are more engaging and b) with the latest update, creating campaigns has become faster and simpler than ever before. In 2013, one in five paid shopping clicks was a Product Listing Ad (PLA). The launch of the new Google Shopping tool triggered a dramatic rise in CPC. While text ad CPC increased by 21% during 2013, PLA CPC grew substantially (141%). CPCStrategy has released the results of a study comparing Google PLA performance and Google Shopping Campaign performance over a three-week period prior to and following the campaign type switch.
You’ve seen them. In fact, you probably see them every day, and most likely you make multiple purchases a week using this system: the Google Shopping Campaign Ads. While you certainly have seen these Google Shopping Ads on the top of your Google search screen urging you to purchase, the real question is have you leveraged this online advertising tool to your advantage?
Before launching any search marketing campaign, it’s necessary to do your keyword research. In fact, understanding which keywords you should target is one of the most important steps in order to achieve the results you desire. Thankfully, there are many different tools out there to help you understand the basics of keyword selection, but by far one of the most popular tools is the Google AdWords Keyword Planner.
Earlier in April, SEO gurus quite literally flew into a panic that Google’s latest expansion of secure browsing meant the end to paid keyword search query data. Not so, folks! In fact, paid search query is very much still available, and third-party sources like iSpionage’s very own KEI are critical supplements. If you’re still confused about the changes to Google’s privacy search policy – and how that impacts your ability to build AdWords campaigns and optimize search content – you’re forgiven. Reports that Google would stop passing keyword data along to advertisers continue to swirl in cyberspace. Now that the dust has settled a bit, we’re here to help separate fact from fiction. Here’s how Google’s changes affect your business and how you can continue to improve SEO efforts – with or without Google keyword data.
Whether you are taking 3rd grade achievement tests, the SAT, or the GMAT, it seems like you can never get away from a standardized estimate of how well you are performing. Guess what? The same is true for online marketing. Google actually rates how relevant your ads, keywords, and landing pages are by assigning you a Quality Score.
Is your PPC copy dynamic and engaging – or is it dull, generic and failing to connect with your target audience? In order to write AdWords copy that beats the competition, you need to understand what attracts and motivates your target audience. One way to gain insight into your customer base is by A/B testing ad copy. And while A/B testing is important, it’s also a lengthy process. What if you could streamline this process by writing better ad copy in the first place? Applying marketing psychology to AdWords copywriting can help you write better copy that connects with your target audience, delivers more clicks, and drives sales.
The main purpose of dedicating part of your marketing budget to paid search is to attract searchers that could potentially become customers. In other words, you want those people that are out looking to spend money to notice your ad, and click through to your website. There are many different tactics and strategies to make your ad stand out, but one of the most important aspects of constructing a quality PPC ad is to make sure you write effective, engaging, and noticeable ad copy. In fact, your ad copy may even be the most important part of your ad in delivering quality results. Pay attention to these simple ad copywriting tips, and you’ll be well on your way to converting clicks into customers.
Are you tired of running into the same problems with your PPC campaign, and looking for a little expertise to help you make your next one shine? Well, you’ve come to the right place. Here are the top 7 tips for running a PPC campaign in 2014. Each of these guidelines will help you fine-tune your paid search campaign to help you get better and quicker results.
It’s no secret that one of the best ways to capture the attention of potential consumers is to create, maintain, and manage a smart search marketing campaign. Search marketing can include paid search, search engine optimization, local search optimization, or a strategic combination of all of these marketing methods. While conducting a smart search marketing campaign should be your goal, it’s often a lot easier said than done. However, here are some tips that will help you hone in on what is really important, and strategically approach your search marketing campaign in order to get the best results.
Running a paid search campaign can either be one of the most effective ways to drive high quality traffic to your website, or can be one of the easiest ways to waste a lot of money, and waste it fast. The overall success of your paid search campaign depends on how well you manage your campaign. In other words, it’s vital to make sure you stick to a management plan in order to make sure you’re getting the most out of the money you are investing into paid search. Here is a quick rundown of what actions you should be taking in order to monitor your campaign on a daily, weekly, monthly, and quarterly basis. These action items will help you keep a keen eye on your accounts to make sure your advertising spend is paying off in the long run.