You’ve seen them. In fact, you probably see them every day, and most likely you make multiple purchases a week using this system: the Google Shopping Campaign Ads. While you certainly have seen these Google Shopping Ads on the top of your Google search screen urging you to purchase, the real question is have you leveraged this online advertising tool to your advantage?

Earlier in April, SEO gurus quite literally flew into a panic that Google’s latest expansion of secure browsing meant the end to paid keyword search query data. Not so, folks! In fact, paid search query is very much still available, and third-party sources like iSpionage’s very own KEI are critical supplements. If you’re still confused about the changes to Google’s privacy search policy – and how that impacts your ability to build AdWords campaigns and optimize search content – you’re forgiven. Reports that Google would stop passing keyword data along to advertisers continue to swirl in cyberspace. Now that the dust has settled a bit, we’re here to help separate fact from fiction. Here’s how Google’s changes affect your business and how you can continue to improve SEO efforts – with or without Google keyword data.

It’s no secret that one of the best ways to capture the attention of potential consumers is to create, maintain, and manage a smart search marketing campaign. Search marketing can include paid search, search engine optimization, local search optimization, or a strategic combination of all of these marketing methods. While conducting a smart search marketing campaign should be your goal, it’s often a lot easier said than done. However, here are some tips that will help you hone in on what is really important, and strategically approach your search marketing campaign in order to get the best results.

Running a paid search campaign can either be one of the most effective ways to drive high quality traffic to your website, or can be one of the easiest ways to waste a lot of money, and waste it fast. The overall success of your paid search campaign depends on how well you manage your campaign. In other words, it’s vital to make sure you stick to a management plan in order to make sure you’re getting the most out of the money you are investing into paid search. Here is a quick rundown of what actions you should be taking in order to monitor your campaign on a daily, weekly, monthly, and quarterly basis. These action items will help you keep a keen eye on your accounts to make sure your advertising spend is paying off in the long run.

Does your company need a cost-effective means for quickly generating new business leads? Pay-per-click advertising (PPC) is one of the most cost-effective methods for demand based lead generation. The numbers don’t lie: -Even though only 6% of Google and Bing users click on a paid search result, PPC ads account for 64.6% of clicks for keyword searches that imply high commercial intent.