Who cares if you’ve failed your 2013 New Year’s resolutions? You can still use the rest of the year to make your PPC advertising more profitable. There are a large number of tricks and tactics that you can use to improve your CTR, bring you more traffic, cut your costs, and improve your conversions. Here are 10 PPC tricks that we think you should try in 2013.
Google announced recently that it would be implementing several major changes to its widely used Adwords advertising program, an update it referred to collectively as “Enhanced Campaigns.” In fact, all AdWords campaigns will be automatically upgraded to enhanced campaigns starting on July 22, 2013. The general strategy behind these changes, the company said, was to make Adwords better suited for the wide variety of devices people today use to browse the internet, such as smartphones and tablets.
Traditional search ads are all about keywords and Google’s Product Listing Ads (or PLAs) are all about product targets, right? Not quite. According to Google, “instead of keywords, PLAs use product targets to determine when items in your Merchant Center account appear on a search result’s page.” Now for some good news for the ye ol’ search junkies out there, PLAs are a part of search, and search is still about keywords.
This is a guest post by Jana Fung, Marketing Manager at MixRank. Keyword optimization for the paid search marketer is a never-ending task. Given that there is no end in sight, you don’t have much to look forward to when performing keyword optimization. So, how do you get the most impact without getting too caught up in a strategy that may or may not help you? To start, you’ll need prioritize your tasks and take action in a routine way so you don’t waste ad spend or time when scaling and testing new keywords. With a simple plan and checklist, you can easily optimize keywords for more relevant traffic, a higher Quality Score (QS), and an overall lift in campaign performance.
Like most Search Engine Marketers, I believe one of the best places to find new keywords for an account is the Google Search Query Report (SQR). Staying informed about what people are searching for helps you know your account and understand better the search trends that pertain to it. It also helps assure you that you have all bases covered in your keyword list. This post is somewhat detailed and explores an advanced, important Adwords account management practice.
As you may have heard, Google has announced their new Enhanced Campaign in AdWords. Here are a few soundbites from Google about the change: "Enhanced campaigns give you the ability to manage bids across devices, locations, and time of day - all from a single campaign by using bid adjustments."
Pay per click (PPC) spy tools provide a wealth of information when it comes to learning what keywords and ads your competitors are running on a consistent basis. This can dramatically cut down the keyword research time and help you create similar ads that are already proven to work for a particular market.
For most small businesses, PPC is a must. From facilitating online sales to creating brand awareness, PPC can be the push that moves a small business from inspiration to actualization. However, this gigantic opportunity is not without its giants. With a small business, you may be looking at a budget of a few hundred dollars a month; but for a big business, monthly budgets hover upwards of tens of thousands. With that much of a head start, how can small businesses possibly compete?
How Google Helped Buy the US Presidential Election The 2012 US Presidential election is now upon us. President Barack Obama and Governor Mitt Romney have been formidable competitors fighting for more than a year for the awareness, support, donations, and ultimately the vote of each member of the American electorate.
The success of a SEO campaign requires time and financial commitment in order to yield the best result. The challenge is for marketers to correctly identify competitive keywords to optimize and effectively gain relevance in the search engines. Before executing a SEO campaign, you must thoroughly research your competitors. Without research, it would be nearly impossible to identify key indicators: