New! Local SEM Competitive Intelligence
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Preparing for Growth

Advertisers are keenly aware of the value in engaging consumers and the immeasurable growth it creates for the search marketing and pay-per-click (PPC) solutions.  Identifying new keyword phrases, high search volume terms, and enhanced landing pages designs involves aesthetics and function to effectively target audiences.  As these global markets expand, affiliates, business owners, and agencies/SEM consultants must find the best PPC and search marketing tools to yield a greater result.The growth of the Internet in developing countries will drive search marketing on a global scale. A study released by McKinsey & Company surveyed executives on their motivations with the online channel.  63% of participants thought the footprint of the Internet in developing countries could increase the search marketing audience by the billions.Are you developing your PPC campaigns to take advantage of this growing trend?If not, here are a few tips:Identify keywords and keywords phrases in your market niche and benchmark against your competitorsOptimize landing pages and ad word combinationsMonitor your competitors daily to quickly adapt your campaigns to remain competitiveWe provide a complete list of tutorials and insights as to how you can achieve success with your PPC campaigns:  Click hereThe opportunity is yours for the taking!
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Harnessing Competitive Intelligence to Win New Business

To an independent PPC consultant, agency, or business development professional, competitive analysis is an important component for new business pitches or presentations. Gathering research and data specific to a prospect can be time consuming.  iSpionage tools enable you to quickly gather competitive data to incorporate into work-winning presentations.
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Using Competitive Intelligence to Find the Most Profitable Niche

Whether you are an affiliate marketer or a small business owner, being able to understand the competitive landscape is important in uniquely differentiating your product/service online.  The same principle applies in creating effective internet marketing campaigns. Our Keyword and Domain Research tool is designed to identify and target your most competitive keywords to incorporate into your online campaign, saving you valuable time and money in the process.Once you have signed up to try our software, follow these 3 steps to discover your most profitable niche:Create a ProjectEnter 1-2 KeywordsAnalyze the ResultsIt’s that simple.For the complete tutorial, click here.Guest Blogger
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Actionable Intelligence

ACTIONABLE INTELLIGENCE (Chapter 1) Whether you’re a small business owner or an internet marketing guru, understanding the competitive landscape will enable you to compete more intelligently. Knowing what your competitors are doing, how they are positioned in the market, and how they are promoting their business online allows you to uniquely position your company/product/service. Investigate before you act. The same rules apply as you consider executing a pay-per-click campaign. You must monitor and analyze the competitive space before you execute a PPC campaign.
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The World Has Become Local

I saw an article in our local paper (The San Jose Mercury-News) that reminded me of how technology has shrunk the world. It ran March 24 and was about GoDaddy joining with Google to reject the Chinese government’s surveillance and censorship rules. Any student of global business knows it was not that long ago that the United States and China weren’t even speaking, much less doing business. Now we have progressed to the point that two American companies are willing to risk losing out on the burgeoning Chinese consumer audience.
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Why it is important to use PPC to help you in your SEO efforts.

An important part of a well executed SEO project is having quality keyword data identifying which keywords should be prioritized for SEO. This data will steer decisions around site design and layout which will lead to creating and adding additional content. There’s no point spending time and money optimizing your website to rank for keywords that don’t actually generate conversions. The key question is knowing what keywords are the right ones to optimize for your website.
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What’s required in GA tracking parameters?

If you're running a Non-Adwords campaign (either via Yahoo!, Bing, banner, blog post, etc) you need to attach tracking parameters onto your destination/landing page URL to be able to monitor its performance in your Google Analytics. The available parameters are: utm_campaign utm_source utm_medium utm_term utm_content The easiest way to format your destination URL is to use the tool Google provided to you. Check this out to:
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Too many keywords in an ad group? Segment out the keywords into ad groups quickly using iSpionage

I was working on a client’s campaign recently and the first think I noticed, which happens a lot, is that the client had a pretty wide variety of keywords within one adgroup leading to a lack of focus and tough to create highly relevant ads for the keywords. We are aware that ad groups are essential components of pay per click marketing and creating effective ad groups will help you drive more traffic at much lower cost, while increasing the number of conversions on your site.
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