Do you wonder how Google Quality score work? How about the relationship between QS, ad position, and cost per click? It's all explained in this short video by Google's Chief Economist Let me summarize it for you so you don't have to watch the whole video again in case you forgot
When you decided to get in the Pay Per Click game, the first thing you do is set up a AdWords account. This is where you will build your campaigns, ad-groups, and keywords. You will need to understand the definition of each of the categories and how they relate to each other to ensure success in your pay per click marketing. Let’s go over these basics to get you started.
In the world of affiliate marketing, I found that Pay Per Click (PPC) is one of the most effective way to make money. You get to see the results of your efforts very quickly. Now if it is done correctly, you can make good money and enjoy a regular stream of income.
I always think that with the recession, consumers of all sizes, shapes and colors will jump into the internet to shop. And when the crisis is over, online shopping will grow exponentially because consumers will get used to it, and have more money to spend then.
Over the past few weeks, I've been monitoring 12,774 highly relevant keywords for Valentine's day across Google, Yahoo and MSN. I do this because with the current economy, I thought many people will go to the internet to look for bargain gifts. I'm curious to see which company will take advantage of this event. So here you go....
iSpionage tracks and monitors keywords of your choice in Google, Yahoo and MSN. Through this tracking, you'll find the strongest and most dominant advertisers in the niche you’re watching, as well as those who have weak campaigns. With this information, you can find “hot” prospects to contact.
The iSpionage keyword research tool has two distinct features: “Relevant keywords” generator – to generate keywords that are relevant to your existing keywords Competitors’ keywords finder – to let you know which keywords your competitors are using. I wrote this tutorial in order to help you understand how to best utilize each of these tools.
Perry Marshall, Internet Marketing and Google AdWords expert, includes a chapter in his book The Definitive Guide to Google AdWords (a must-read for any PPC campaign manager), about the keyword finessing technique he calls “Peel and Stick.” This methodology is a great way to narrow your keywords down to individual, high-performing ad groups and improve your overall performance.
Over the Thanksgiving break I had a chance to re-read some of my classic Google Adwords materials. I thought I share a few interesting points, as writing them actually refreshes my mind. Perry Marshall, a leading internet marketing expert put together a must-read book for anyone running a Google AdWords PPC campaign. The Definitive Guide to Google AdWords lives up to its name and is one of the most useful references for internet marketers looking to improve their AdWords conversions.
As the global economy enters a period of uncertainty, many PPC advertisers are keeping a close eye on the profit margins of their advertising campaigns. It's no secret that the advertising budget is one of the first things businesses cut during economic instability. So, is it ad slashing time, yet? Hardly.