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And the winner for the Valentine’s Day event is…

Over the past few weeks, I've been monitoring 12,774 highly relevant keywords for Valentine's day across Google, Yahoo and MSN. I do this because with the current economy, I thought many people will go to the internet to look for bargain gifts. I'm curious to see which company will take advantage of this event.  So here you go....
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iSpionage keyword research tool.

The iSpionage keyword research tool has two distinct features:  “Relevant keywords” generator – to generate keywords that are relevant to your existing keywords  Competitors’ keywords finder – to let you know which keywords your competitors are using. I wrote this tutorial in order to help you understand how to best utilize each of these tools.
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Getting the Most from your PPC Keywords: Peel and Stick

Perry Marshall, Internet Marketing and Google AdWords expert, includes a chapter in his book The Definitive Guide to Google AdWords (a must-read for any PPC campaign manager), about the keyword finessing technique he calls “Peel and Stick.” This methodology is a great way to narrow your keywords down to individual, high-performing ad groups and improve your overall performance.
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What is The Goldilocks Principle of AdWords Ad Writing?

Over the Thanksgiving break  I had a chance to re-read some of my classic Google Adwords materials. I thought I share a few interesting points, as writing them actually refreshes my mind. Perry Marshall, a leading internet marketing expert put together a must-read book for anyone running a Google AdWords PPC campaign.  The Definitive Guide to Google AdWords lives up to its name and is one of the most useful references for internet marketers looking to improve their AdWords conversions. 
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Successful PPC Advertising in Tough Economic Times

As the global economy enters a period of uncertainty, many PPC advertisers are keeping a close eye on the profit margins of their advertising campaigns.  It's no secret that the advertising budget   is one of the first things businesses cut during economic instability. So, is it ad slashing time, yet?  Hardly.
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