The Importance of Matching Content to Business Goals
The common website is a top marketing tool of businesses everywhere. Regardless of the size of your business or the industry you are in, a successful website is often a key contributor to growth and profits. The primary driver of success for websites is onsite content. High quality content can set you apart from the competition and establish your industry expertise.
Seven Tips to Boost Your SEO
SEO strategies have arguably become one of the most important factors to consider when looking to improve and maximize a company's presence online and general 'on-page' marketing approach. Recent search engine updates, namely Google's Panda and Penguin, have started to create a new generation of websites built solely of relevant and original content, dramatically restricting spam and ensuring high quality content ranks first. Given this evolution within the online marketing community, companies have been forced to change their approach to online marketing, link building and SEO approaches to suit Google's specific, rather strict requirements.
Improve Your SEO Ranking With Video
Great content is a fundamental part of SEO. Video content is the next big thing and you should consider video as an essential part of your strategy to improve your SEO ranking. If you’re a data driven marketer like me, check out this number from Forrester:
A Few Website Design Tips for SEO
Designing a website is more than finding the right tone and appearance to properly communicate your message and your brand. Oh sure, you want to include the colors, images and fonts that best represent the style of your business or your brand. You certainly want to make your site appealing to visitors and engaging in a way that keeps them coming back. When designing your site, however, it is very important to not forget about SEO.
Striking Gold with Internal Links
If content is king, then anchor text is the gold all kings desire. Content needs anchor text and internal links to be crawled, indexed, and found by search engines and users alike. Without anchor text the content you have spent hours creating becomes a dead-end page or worse...orphaned. A well-architected website will improve usability, conversion, and search rankings.
How to Use Competitive Analysis in SEO
Online marketing starts with getting noticed, right? Getting noticed begins with SEO, but there’s more to good online marketing than the traditional SEO concept of keywords. Effective SEO is all about content, authority and a competitive strategy that sets your site apart from others out there.
How Panda and Penguin Influence SEO and Social Media
Nowadays, organic rankings on Google are getting harder and harder to manipulate. The components of great SEO are still the same: onsite and offsite optimization. Onsite optimization includes: - a properly structured site, - unique and fresh content, - proper on page title, meta and H tags, etc.
Using HTML5 Time and Address Tags for Local SEO
Admittedly, HTML5 is still a work in progress and it may be years until it is fully developed. That doesn’t mean you should have to wait until 2020 though to take full advantage of the awesome features of HTML5 for SEO. There are many HTML5 tags, global attributes, and event attributes that can be utilized on mobile devices, tablets, and even personal computers that will aid in improving your local search engine optimization efforts. Specifically, let's take a look at two HTML5 tags that improve the handling of hours of business and contact information.
Can the Structure of Your Site Affect SEO?
Ever since the recent Google Panda updates were released, on-site SEO has become even more important when it comes to staying on top of the SEO game. Small mistakes that could be overlooked by simply doing a bit of off-site optimization have now become critical reasons for rank drops.
How to Develop Your SEO Content Strategy Using Competitor’s Keywords
Discover Your Competitor's SEO Strategy In the old days, you’d have to take up dumpster diving to see the depth of information that is now available about your competitor’s strategies. Competitive SEO research helps you develop a picture of how your primary competitors are trying to engage with the customers you have in common. By understanding the terms and phrases your competition uses, you will be in a better position to develop your content and SEO strategy.