If content is king, then anchor text is the gold all kings desire. Content needs anchor text and internal links to be crawled, indexed, and found by search engines and users alike. Without anchor text the content you have spent hours creating becomes a dead-end page or worse...orphaned. A well-architected website will improve usability, conversion, and search rankings.
Online marketing starts with getting noticed, right? Getting noticed begins with SEO, but there’s more to good online marketing than the traditional SEO concept of keywords. Effective SEO is all about content, authority and a competitive strategy that sets your site apart from others out there.
Nowadays, organic rankings on Google are getting harder and harder to manipulate. The components of great SEO are still the same: onsite and offsite optimization. Onsite optimization includes: - a properly structured site, - unique and fresh content, - proper on page title, meta and H tags, etc.
Admittedly, HTML5 is still a work in progress and it may be years until it is fully developed. That doesn’t mean you should have to wait until 2020 though to take full advantage of the awesome features of HTML5 for SEO. There are many HTML5 tags, global attributes, and event attributes that can be utilized on mobile devices, tablets, and even personal computers that will aid in improving your local search engine optimization efforts. Specifically, let's take a look at two HTML5 tags that improve the handling of hours of business and contact information.
Ever since the recent Google Panda updates were released, on-site SEO has become even more important when it comes to staying on top of the SEO game. Small mistakes that could be overlooked by simply doing a bit of off-site optimization have now become critical reasons for rank drops.
Discover Your Competitor's SEO Strategy In the old days, you’d have to take up dumpster diving to see the depth of information that is now available about your competitor’s strategies. Competitive SEO research helps you develop a picture of how your primary competitors are trying to engage with the customers you have in common. By understanding the terms and phrases your competition uses, you will be in a better position to develop your content and SEO strategy.