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5 Brands to Follow (and Study) on Instagram

  There was a point in time when to be accepted onto Facebook’s social network you needed to have an active college email address. As you can imagine, there weren't 1.19 billion monthly active users, which is the amount of users Facebook surpassed last quarter, but it made Facebook a special experience for college students.
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The 7 Deadly Sins of Social Media Marketing

Imagine you’re dropped from a plane and land on a foreign island with foreign people. The first objective is simply to stay alive. To survive. After that? Maybe you want to get the people on the island to trust you. You learn their language and do your best to respect their culture.
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Facebook Metrics and Its Impact on Your Marketing Efforts

Measuring results is an essential part of all marketing strategies. Yes, ALL—including Facebook marketing. Just because Facebook is a social site meant for engaging your target market rather than selling your products doesn’t mean you can’t or shouldn’t measure its impact on your overall marketing efforts. How will you know if your Facebook activities are worth the effort unless you measure results?
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Social Media Graphics: Why You Need to Start Using Them

Social media has become an important part of every business’s marketing strategy. However, if you really want to get the most out of your social media campaign, you need to be using quality graphics on your page and in your posts. Why? Because using high-quality graphics can help increase social shares and bring more traffic to your site-- it’s that simple. Great images, properly optimized, can bring in traffic from Google images, Pinterest and Flickr. In fact, according to MDG Advertising, articles that include images generally see 94% more views. That statistic enough should get you in the mindset of improving your content marketing strategy right away.
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5 Leading Social CRM Tools

There is more and more interaction between many useful marketing and customer service tools these days. Take Customer Relationship Management software (CRM). Many packages now integrate your email marketing platform, your email itself, and social media connections. This connection can provide a richer look at prospects and leads to help you qualify them faster and grow relationships more rapidly.
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Top Social Media Metrics for Reporting Success

According to a 2014 Media Bistro infographic, Facebook has over one billion users, there are 5,700 tweets through Twitter every second and Google + is gaining nearly a million users every day. Yes, social media is here to stay. Because of the popularity of these services, more and more businesses want to get in on the action and take advantage of the marketing opportunities offered. However, those that want to get the most they can from their social media marketing attempts know that it is important to observe what type of affect social media marketing has—that’s the only way to identify if the program is working well. However, it is not as simple as looking at how many followers you have on one social network or the other. Many different things can mean success, or failure, when it comes to social media.
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How to Use Hootsuite Effectively to Boost Your Social Following

It seems like every day, there are more social media tools out there designed to make your work in managing your Twitter, Facebook, LinkedIn, Google +, et al, a bit easier. I’ve tried many of these tools, but the one I keep coming back to is Hootsuite. It’s got a lot of features that take the headache out of social media for me. If you haven't given Hootsuite a try, I suggest you check it out.
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Power Up Your Marketing With a Solid Pinterest Plan

Utilizing every form of social network at your disposal is the best way to build an online presence, and every website has its own individual strengths and weaknesses. Pinterest is a fantastic way to showcase your star products, and the photo-sharing site has become one of the top social networks even though it only burst onto the scene three years ago.
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Understanding the Effectiveness of Your Social Media Marketing

Do you know how much a Facebook "like" is worth? Or a retweet? Or a follower? There's no easy, universal answer, and the intangibility of these and other online interactions can make the whole concept of social media marketing seem like little more than guesswork. After all, the fact that a user has engaged with your brand on social media doesn't mean that they're a customer. So how do you begin to understand just what your social media is really worth, and how you can make it more efficient?
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Smarter Social Media Marketing

Social media marketing is all the rage. Everyone is excited about being on Facebook, Twitter, Google+, LinkedIn, and all the other social platforms that are available for gaining followers for a business. But what’s the best way to build your following, and how do you know which platforms to invest in?
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