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The Role of Social Signals and How to Increase Them

Let’s face it. The main goal of every online marketer doesn’t extend much further than high school mentality—become popular, and get the cool kids to like you. While it may seem superficial, becoming popular is the perfect goal when it comes to online marketing, and the best way to help your business eventually make more money.
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5 Facebook Case Studies for Small to Medium Sized Businesses

A previous iSpionage post titled "Success with Facebook – 6 Case Studies," explored how larger companies are succeeding with a variety of approaches on Facebook. Small and medium-sized businesses though do not have the budgets that large global brands have in creating promotions and custom applications on Facebook. However, there are many things that can be done without spending a lot of money on Facebook that still deliver substantial results.
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Success with Facebook – 6 Case Studies

Achieving social success on a Facebook fan page depends less on the nature of business and more on what you do and how you encourage engagement. How do you generate Likes, comments, or re-shares? According to research, posts with pictures average 5.5 times more Likes than those without. Posts with questions receive twice the number of comments than posts without, and those with links are shared on average twice as much as posts without.
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Using Social Media & Video to Engage

Businesses of all sizes should consider establishing a presence on major social media channels as well as creating a video channel in order to improve their marketing and outreach efforts. Social Media The Wall Street Journal revealed that 32% of brands now have a dedicated customer service Twitter handle, but it’s incredibly important that businesses and organizations develop a strategy before delving in to the world of social media. The Guardian recently ran a story about how the Post Office clearly had no strategy when they set up a Twitter account. Customers were enquiring about packages and estimated arrival dates but the employee operating the Twitter account had no idea about this aspect of the business!
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Social Media Options

Creating social media accounts is necessary for businesses to stay current with a continually growing tech savvy population. Once we’re all setup and ready to post, a few daunting questions arise: • How do I effectively market my products/service? • Why is no one interacting with me?
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Measuring Social Media Success

What happens after your business tweets, posts on Facebook, or shares a whitepaper on LinkedIn? Quantifying the impact of social media strategy has long been a serious challenge faced by marketing agencies and SEO strategists. While numerous social media tools and agencies purport to measure social media impact, more metrics do not translate into better information. After all, the number of fans, likes or re-tweets does not always lead to a stronger brand or increased market share.
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Small Business and Social Media

In an increasingly competitive market, business owners are constantly on the lookout for a way to improve on current sales figures, boost the current rate of brand growth and beat out their competitors. This is all good and well if you have significant cash flow but what small businesses often restricted by a minimal task force, severe time restrictions, and near nonexistent budgets?
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How SEO and Social Media are Uniting

Social media and SEO were once completely separate entities with different purposes and roles. This is still true to a certain extent but as technology and people’s usage has changed, so has the need for a more integrated approach to these two disciplines. Whilst best practices for these online communications tools will continue to evolve, here are some important points for professionals working in either sphere to consider.
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Five Ways to Use Google+ for Business

Google+ has recently become the second largest social networking site, making it a platform business needs to consider using to stay competitive. However, Google+ is more than just another social network. There are many ways that businesses can leverage this platform. Here are five quick tips on different ways Google+ can be used to help your business.
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Using Google Analytics to Measure Social Media Effectiveness

From company blogs to Pinterest boards, social media and content marketing integration is a must-do for today’s businesses. Strategic content marketing through social media channels drives organic links and search engine rank. Companies that master the art of social media content marketing benefit from increased site traffic, improved conversion rates and greater web marketing ROI.
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