Three Principles Behind Content That Converts

Confused about how to write content that converts? When you have a business website or blog and you are trying to get the attention of your target market, all that really matters is whether or not your content is converting. Even having a great deal of monthly website traffic won’t build your bottom line if it does not convert.

In order to get the converts you need, and build your online reputation, there are three key principles that are very useful for you to know.

Provide Worthwhile Content

Achieving constant streams of traffic and making sales from your website largely depends on your ability to produce quality. There are many forms of content that can be used to attract wider audiences, but it needs to have some kind of angle that makes it more interesting than the competition. Without it, you will quickly lose both traffic and sales. Keeping your content fresh keeps visitors returning because they expect to learn more each time they return.

To accurately measure the effectiveness of your content, compare it against that of a successful competitor. Make sure your content is relevant and reflects the changes within your industry.

Understand Your Target Market

Conversions depend on an accurate aim. It is not enough to write about things you like, or what you think your readers want. You need to find out for sure. A lack of conversions is a strong hint that you are not hitting the nail on the head. By developing interactive content, you can find out exactly what they are looking for – and when you get that right – they are more likely to convert.

That intimate knowledge enables you to tweak your copy by applying specific motivational triggers. The more you understand about your buyers, the more conversions you will experience.

Split Test for Best Optimization

Split testing is a best practice used in determining the most efficient landing page. By split testing, or alternating between two slightly different landing pages, you can develop a highly tweaked landing page that outperforms other possibilities. Through patient testing with minor variations each time, you can produce a page that will get the results you want.

Given the same amount of traffic, there is little doubt that one page will convert better than the other. Split testing removes the guesswork by employing a rigorous and formal method.

You can perform split testing quickly by driving traffic to your website with paid advertising, such as Adwords. Of course, you will need to control your Adwords budget so you don’t spend it too fast.

Continuing to research methods on reaching your target market will enable you to get better conversions. Don’t guess at what to do, rather let the data guide you. Sometimes the results are surprising.

Author

Guest author Mike Valles writes on a wide variety of topics, including online reputation. You can connect with Mike through Google+.