As the saying goes: there are not enough hours in the day.
In the world of PPC advertising, that axiom perhaps rings truer than most other jobs. Every day, you’re pulled in an endless number of directions. Quite frankly, it can be difficult to keep up.
As a PPC campaign manager, at any given time you’re responsible for overseeing the advertising of multiple client accounts, and these clients range across a number of different industries.
So not only are your clients all demanding in their own ways, but in order to successfully carve out campaigns for them, you’ve got to approach their accounts from completely different perspectives. That might sound kind of tricky, but by making use of a simple age-old trick, you’ll be able to approach each client with a completely clear mind, being more productive along the way.
What’s the trick? When you do something, make sure you do it right the first time and finish it in one sitting, if possible. As they say: out of sight, out of mind.
How Do You Do That?
Getting something done in one sitting might not seem too practical. After all, you have multiple clients and they each have their own demands. How can you possibly get away with not having to juggle countless projects?
The more tasks you’re able to complete in one sitting, the more energy you’ll have to fully devote to your other clients. For example, say you’re monitoring the PPC campaigns of a restaurant, an auto parts website, and a dentistry site. Each industry is very different and trying to toggle between all three of them could easily lead to a slip up. Focusing on only the restaurant’s campaign first will allow you to fully concentrate on that campaign, complete it, and move on to the next one.
Through trial and error, everyone can figure out an approach that makes sense to them when it comes to dealing with things only one time. Let’s take a look at some tips that might help you:
1. Rate the Tasks on Your Plate in Terms of Importance
At any given time, you’re going to have assignments that are more pressing than other assignments. Don’t be afraid of creating weekly — or even daily — to-do lists. List tasks in order of importance and knock them off one by one. Chances are that even if you don’t get to the tasks at the bottom of the list, the operational efficiency of your day-to-day will increase as you get better at prioritizing how and when you work on different projects.
For example, if you need to do some keyword research for a new client, monitor the progress of a current client’s ad campaign, and do some training for a newly hired employee, it’s vital that you know which tasks are of highest priority before you begin tackling all of them.
Sure, training is important, but someone else could likely take that job or the trainee could simply wait until a more opportune time. In the same vein, merely monitoring an existing client’s campaign shouldn’t require too much effort, since the campaign is already under way and you are already familiar with the client. Therefore, completing the keyword research for the new client is most important because it will require the most concentration, but once you finish that task the remaining two will be quite easy to knock out.
2. See Things Through to the End
Have you ever worked with someone who seemingly creates work that doesn’t need to be created? For example, a colleague who instead of responding to a request that only takes a few minutes, tells you that he or she can get to it in two days via email? When tasks that can be completed quickly are staring you in the face, it’s imperative that you glare right back and conquer them.
Putting such tasks to the back burner isn’t efficient, and you may very well end up forgetting them. Instead, do them right away. The free space in your brain will thank you.
3. Again: Out of Sight, Out of Mind
When you have a looming project wafting around in your brain, you’re expending energy thinking about something that could be completely out of your mind had you completed it earlier in the day or week. You can apply the concept of “do it now” to all corners of your professional life, but particularly to emails and requests for help.
Rather than putting off responding to an email you’ve just read, spend the few minutes getting back to the client or coworker right after you read it. If a coworker or client asks you for help, drop everything — when you can, of course — and help them right away.
After all, isn’t that what you would expect them to do for you?
So don’t turn something that can be done in one sitting into something that’s done over four sittings. Be direct and concise, and your productivity will balloon as a result, which brings us back to the quote at the beginning of this post. If you don’t have the time to do something right and finish it in one sitting if at all possible, when are you going to have time to work on it again?